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图书 商务英语阅读(第2版全国教学型本科院校商务英语系列规划教材)
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董晓波主编的《商务英语阅读》(第二版)的编写设计以学习者的需求为出发点,重在培养学习者的语言应用能力。其宗旨是:用英语传授国际经济贸易、金融和商务方面的基础理论和基础知识,对学生进行全面的、严格的商务基础理论教育以及英语语言技能的培训,使学生既掌握商务经济贸易知识,又能用英语进行商务工作,阅读有关商务信息和资料。本次再版,编者参考了国内外最新的相关资料,修订了书中的部分失误,更换、更改了一版中相对陈旧的素材,并且将内容扩充到十八个单元,涵盖了国际贸易、国际金融、国际投资、国际营销、电子商务、证券和保险、第三产业、经济全球化、跨国公司、人力资源、企业文化、广告宣传、企业家精神等众多的商务领域。本书的选材力求做到广泛而精要,宏、微观领域并重,能够反映世界经济和贸易发展的主流和大趋势;内容具有时代性、知识性和趣味性。
目录
Unit 1 International Trade国际贸易
Text A Don't Fence Me Out!
Text B Obama Administration Suspends Efforts to Win Approval
for the Trans—Pacific Partnership。
Supplementary Reading FreeTrade or FairTrade
Unit 2 International Finance国际金融
Text A The Stock Market
Text B Banking
Supplementary Reading ForeignExchange
Unit 3 International Investment and Credit 国际投资与信贷
Text A Environment,Trade,and Investment
Text B The Benefits of Foreign Direct Investment to Host Countries
Supplementary Reading How to Launch a Business Abroad
Unit 4 International Marketing国际营销
Text A Chasing King Apple
Text B Geely Buys Volvo
Supplementary Reading The Five W's of Marketing
Unit 5 Business Elite商务精英
Text A Dell: Hero Comes Back
Text B Ann Moore: The CEO of Time
Supplementary Reading The Resurrection of Steve Jobs
Unit 6 E-Commerce电子商务
Text A Online Grocers,Keep on Trucking
Text B The Alibaba E-Commerce Empire
Supplementary Reading Online Shopping: Selling Becomes Sociable
Unit 7 Securities and Insurance证券与保险
Text A E-Insurance forthe DigitalAge。
Text B The Second Coming of“Safer”Securities
Supplementary Reading Recession Hits Social
Security Projections
Unit 8 Tertiary Industry第三产业
Text A Graduate to Tertiary Sector
Text B Toward Culture of Quality
Supplementary Reading FewHandsMakeWorkLight
Unit 9 Economic Globalization and Multinational Corporation
经济全球化和跨国公司
Text A Do Multinationals Really Understand Globalization?
Text B Globalization: Afterthe Recession
Supplementary Reading Time to Bring US Corporate
Profits Home
Unit 10 Economic Crisis经济危机
Text A US Subprime Mortgage Crisis
Text B Dismal Science--Paul Krugrnans London Lectures
Supplementary Reading Fatalism VS.Fetishism
How Will Developing Countries Grow
aRer the Financial Crisis?
Unit 11 Business and Environment Protection商业与环保
Text A The Bubble Car Is Back
Text B Less Smoke,Less Ire
SupplementaryReading Strikingthe Set
Unit 12 International Business Organizations国际商业组织
Text A The World Trade Organization
Text B The International Monetary Fund
SupplementaryReading TheWOrldBank
Unit 13 Employment and Staffing就业与人员安置
Text A Relationship between Employers and Employees
Text B We Did It!——The Rich World's Quiet Revolution:
Women Are Gradually Taking Over the Workplace
Supplementary Reading Ten Ways of Staying Employed and
Enjoying Your Work—Tay Kok Choon,
Head of Strategic Sales
Development,Singapore
Unit 14 Business Ethics and Corporate Social Responsibility
商业伦理与企业社会责任
Text A The Corporate Responsibility Commitment
Text B The Corruption Eruption--Saying “No” to Corruption
Makes Commercial as well as Ethical Sense
Supplementary Reading Reaching for a Longer Spoon--The Disaster
in the Gulf of Mexico Is Straining Ties
Between Companies andActivists
Unit 15 Advertising and Publicity广告与宣传
Text A Beijing Tries to Pushbeyond“Made in China”
Text B Pepsi's Global Strategy
Supplementary Reading The Difference between Advertising and Publicity Online
Unit 16 Business and Regulation商业与监管
Text A The “WTO Option” for Brexit Is Far from “Straightforward”
Text B Ponzis to Punters
Supplementary Reading Harmonization via Private
International Law
Unit 17 Business Management and Leadership企业管理和领导力
Text A FirmsNeed aBetterWay of Planning
Text B The Strategy for Managing across Culture
Supplementary Reading Finance Accounting Outsourcing: a Powerful Tool in Business Management
Unit 18 Business Start—ups and Entrepreneurship创业与企业家精神
Text A What Entrepreneurial Ecosystems Need to Flourish
Text B Reinvent the Company
Supplementary Reading Behind the Entrepreneurial Wave
Appendix WTO常用词汇
References参考文献
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书名 商务英语阅读(第2版全国教学型本科院校商务英语系列规划教材)
副书名
原作名
作者 董晓波
译者
编者 董晓波
绘者
出版社 对外经济贸易大学出版社
商品编码(ISBN) 9787566318862
开本 16开
页数 289
版次 2
装订 平装
字数 376
出版时间 2018-02-01
首版时间 2018-02-01
印刷时间 2018-02-01
正文语种
读者对象 本科及以上
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 经济金融-经济-贸易
图书小类
重量 412
CIP核字 2017331667
中图分类号 F7
丛书名
印张 18.75
印次 1
出版地 北京
229
185
13
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出版商国别 CN
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印数 3000
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