大力发展旅游业，正成为世界各国增强综合竞争力的战略决策。中国旅游对世界旅游的影响力与日俱增。杨振之、罗宇华主编的《中国与西班牙旅游业发展新趋势(2017第七届中国-西班牙旅游与接待国际会议ICTCHS2017论文集)》是第七届中国—西班牙旅游与接待国际会议的学术成果，有论文三十余篇，由旅游目的地发展、旅游者体验及行为、中国旅游业发展的新趋势、遗产与旅游、旅游市场营销等五个议题构成，契合“合作、开放、共享”的会议主题。本论文集通过把脉世界旅游业大势，关注中国旅游走向，旨在探讨旅游业的发展趋势和解决之道。

Part I Tourism and Sense of Place
An Empirical Study on Local Architecture Heritage Attractions' Sustainable Development from the
Perspective of Eco-efficiency: A Case Study of World Culture Heritage, Fujian Earth Building
Attractions
A Research on the Sustainable Development of Rural Tourism Based on FPPSG: A Case Study of
Chongdugou Scenic Spot of Henan Province
A Research on the Spatial Distribution and Protection of Chongqing Traditional Village Based on GIS
The Development of "Chuangke" in Rural Tourism: A Case Study of Rural Scenic Spot in Chengdu
Sansheng Township
A Study on the Development of Interactive Relations Between Scenic Areas and Local Communities
Based on Social Interaction Theory: Taking Guangzhou Baishuizhai Scenic Area as an Example
A Construction and Empirical Analysis of Community Satisfaction and Tourism Support: A Case Study
of Sansheng Flower Village in Chengdu
A Tripartite Game Analysis of Low-carbon Tourism
A Research on the Importance of Community Empowerment in the Context of Game Analysis
A Research on the Tourism Innovation and Development of Historic Towns Based on the Analysis of
Spatial Competitive Characteristics: A Case Study of Phoenix Historic City and Zhenyuan Historic
Town
The Influence Structure of the Experience Factors in Literary Places: A Case Study of Dufu Thatched
Cottage in Chengdu
Tourism Placemaking: The Story of Kuanzhai Alley in Chengdu, China
Leisure Activity Shortage of Left-behind Children in China's Rural Areas: A Case Study of X Township,
P County, S Province, China
Part II Tourism Industry and Regional Development
An Analysis of Rural Tourism Development in China: Drawing Lessons from the Experience of the
Development of Spanish Village Brigade
An Exploratory Study of Driving Factors of"Asian-ness" Hospitality
A Research on Leisure and Leisure Consumption
A Research on the Operational Characteristics of Small and Micro Tourism Enterprises in Lugu Lake
Assessment of Risk Perceptions of Natural Hazards: A Case Study of the Taibai Mountains National Forest Park in China
A Study on Strategies of Sichuan Cultural Tourism Industry Development
Franchising or Management Contract? An Empirical Analysis of Hotels' International Expansion Strategies
A Research on Big Data of Tourism Products Based on Internet
A Research on the Simulation Path of Pro-poor Tourism
Assessing the Impact of High-Speed Rail on Tourist Attraction Distribution in China
Part III Destination Image and Tourist Behavior
A Research on the Influence of Consumer Self-brand Consistency on Hotel Brand Attachment: The Moderating Role of Self-motivation
Experience Preference and Recreational Specialization Categories of Rock Climbing Related Tourism Participants in Yangshuo
Investigating Factors Influencing Customer Recommendation Intention in Theme Restaurants
Continued Usage Intention of Tourism Mobile Commerce Users Based on Expanded ECM
Social Networks in Tourism and Its Utilization
Sensemaking and Its Significance to Tourist Research
An Analysis of Brand Loyalty of Panda Tourism Using Embeddedness Theory
Construction of Evaluating Indicator Portfolios on Tourism Destination: A Research Based on the
Perspective of Tourists
Destination Image, Tourism Policy and Perspective of Internet Public Opinion: A Case Study on Tickets
Cancellation of Phoenix Town in Hunan Province
Exploring Brand Image of Tourist Attractions Based on Brand Concept Maps: Taking Jiuzhaigou and
Dujiangyan in Sichuan Province as Examples
A Study on Influencing Factors of Cultural Heritage Tourism Destination Selection of Youth Groups:
Based on TPB Model
A Study on the Feasibility of Constructing VR Travel Store Business Model
Storytelling Marketing of Chinese Homestays via Social Media