本册《会展实务英语》由10个单元构成，每个单元的课文由多个部分组成整体，文后都选编了翻译和操作实践练习。各单元内容主要是有关会议会展的组织及参与的操作过程，包括会议的组织准备，会议安排接待，会上该做什么和不该做什么，如何做会议记录，闭会及会后相关事宜等。由于会议只是会展中的一小部分，本书重点放在展览上。除了第1单元外，其余9个单元都是有关展览的操作过程，包括参展和办展的前期准备，国际会展注意事项；如何在会展投标中获胜；如何进行会展策划与预算；如何编写会展手册；如何把握会展生命周期各环节；如何设计制作和悬挂会展标识语及如何撤展；如何进行展后评估；如何进行会展文档管理等。

本书适用于大中专院校会展经济相关专业学生，成人教育学员以及会展方向从业人员。

本书为前期已经出版的《会展英语》的配套教材，旨在《会展英语》理论知识基础上，为培养会展经济专业学生及会展从业人员在实际操作过程中的英语应用能力做一种探索。本书分10个单元，内容涉及会议和展览的各主要环节的运作细节，包括会展接待与食宿安排、招标与投标胜算、参展与办展注意事项、策划预算与管理、参展手册与文档管理、撤展与安全保障等。为帮助学习者消化理解内容，每个单元均附有专业术语词表和行业语句翻译练习；为了帮助课堂师生互动，进一步体验实践效果，本书每个单元还设计了相关环节的模拟演练与讨论。

本书大多取材于西方成熟市场的经验，语言地道而又明了易懂，可作为高等院校会展经济专业的教材，也可作为会展专业高职高专的参考教材，并可供成人教育相关专业学员以及会展经济从业人员学习参考。

Unit 1 How to Conduct a Productive Effective and Interesting Meeting

Part A Prepare a Meeting

Part B Dos and Don’ts for a Meeting

Part C How to Take Minutes--an Example

Part D Closing the Meeting and Following up

Part E Discussion and Practice

Unit 2 Get Ready for an Exhibition

Part A A Brief Introduction to What to Be Prepared

Part B Get the Ball Rolling on

Part C Event Planning Tips

Part D Tips for Bringing the Event to Life Another Scenario

Part E Discussion and Practice

Unit 3 How to Organize a Convention

Part A Planning a Checklist

Part B An Exhibition at MECC--an Example

Part C Guide for Overseas Exhibitors

Part D Discussion and Practice

Unit 4 How to Win a Bidding

Part A Preparation

Part B Feasibility Study

Part C Proposal Documents

Part D Discussion and Practice

Unit 5 How to Plan an Event

Part A Objectives for Different Types of Events

Part B Budgeting

Part C Initial Planning

Part D Budget Breakdown

Part E Discussion and Practice

Unit 6 How to Create Event Management Manual

Part A What Can a Management Manual Help？

Part B Corporate Event Operations Manual Checklist

Part C Manual Design

Part D Checklists

Part E Discussion and Practice

Unit 7 The Event Management Process

Part A Event Management Life Cycle

Part B Proper Scheduling Benefits

Part C Corporate Events，Fund—Raisers，Special Events

Part D Create Critical Paths

Part E Discussion and Practice

Unit 8 Event Signage and Shutdown Procedure

Part A Event Signage

Part B Event Shutdown Procedure

Part C Discussion and Practice

Unit 9 Evaluation through Measurement and Analysis

Part A Evaluation Process

Part B Quantitative and Qualitative Evaluation Methods

Part C Cost Benefit

Part D Discussion and Practice

Unit 10 Event Oflfice Documentation

Part A How to File Office Documents

Part B How to Establish the Filing Systems

Part C Corporate Event Office Requirements

Part D Documentation and Risk

Part E Discussion and Practice

翻译练习参考答案

References