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图书 新编商务英语<第二版>听力教程(3教学参考书全国高等院校商务英语精品教材)
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沈爱珍主编的《新编商务英语<第二版>听力教程(3教学参考书全国高等院校商务英语精品教材)》旨在通过由浅入深、由易至难渐进式的、科学的听力技能训练,逐步提高学生的“听”的能力。本书在充分总结多年教学实践经验的基础上对原教材作了进一步完善,使之编排更科学,特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。

目录

Unit 1

 Part Ⅰ

A. What Is Exporting?

B. The Importance of Export Trade

 Part Ⅱ

A. Export Market Research

B. Variables in Marketing

 Part Ⅲ

A. Exporting Procedures (1)

B. Exporting Procedures (2)

 Part ⅣThe World of Humor

Unit 2

 Part Ⅰ

A. Some Special Terms in Export Trade

B. Importance of Export Pricing

 Part Ⅱ

A. Setting Export Prices - Cost Considerations

B. Long Champ Makes Big China Strides

 Part Ⅲ

A. Business Inquiries (1)

B. Business Inquiries (2)

C. Business Inquiries (3)

 Part ⅣThe World of Humor

Unit 3

 Part Ⅰ

A. Foreign Investment (1)

B. Foreign Investment (2)

 Part Ⅱ

A. Investment Wisdom from Warren Buffet

B. Investment Environment

 Part Ⅲ

A. Establishing Joint Ventures

B. Preferential Policies

 Part Ⅳ The World of Humor

Unit 4

 Part Ⅰ

A. Stock

B. Stock Market

 Part Ⅱ

A. Stock Value and Indexes

B. Risk Investment

 Part Ⅲ

A. Warren Buffett - Ace Stockpicker

B. George Soros - The Man Who Moves

Market

 Part Ⅳ The World of Humor

Unit 5

 Part Ⅰ

A. Stock Exchange

B. A Bull and a Bear Market

 Part Ⅱ

A. Understand the Stock Market

B. How to Start an Investment

 Part Ⅲ

A. How to Be a Successful Stock Investor

B. Stock Market Tips

 Part Ⅳ The World of Humor

Unit 6

 Part Ⅰ

A. What Is Insurance?

B. Insurance Is a Necessity

 Part Ⅱ

A. Buying Insurance

B. Health Insurance

 Part Ⅲ

A. Questions to Expect When Applying for

Insurance

B. Insurance Companies

 Part ⅣThe World of Humor

Unit 7

 Part Ⅰ

A. Life Insurance Basics

B. Property Insurance Companies

 Part Ⅱ

A. How to Buy Good Health Insurance

B. Travel Insurance

 Part Ⅲ

A. Screen Out Good Insurance Risks from

Poor Ones

B. Tips for Buying Insurance

 Part ⅣThe World of Humor

Unit 8

 Part Ⅰ

A. Promotion Strategies

B. A Promoting Project

 Part Ⅱ

A. Giving Business Presentations (1)

B. Giving Business Presentations (2)

 Part Ⅲ

A. A Sales Presentation (1)

B. A Sales Presentation (2)

 Part Ⅳ The World of Humor

Test One

 Part Ⅰ

 Part Ⅱ

 Part Ⅲ

 Part Ⅳ

Unit 9

 Part Ⅰ

A. Why Is Finance Important?

B. Financial Market

 Part Ⅱ

A. The Problem of Inflation

B. Dollars in the World Market

 Part Ⅲ

A. Credit Cards

B. Shanghai's Financial Industry

 Part ⅣThe World of Humor

Unit 10

 Part Ⅰ

A. Stock Market's Miracle Man

B. Seeking the Gold Apple

 Part Ⅱ

A. Steve Jobs

B. Giorgio Armani

 Part Ⅲ

A. Forbes Rich List - World's Billionaires in 2011

B. Founder of the Google Search Engine

 Part ⅣThe World of Humor

Unit 11

 Part Ⅰ

A. Rail Freight and Road Transport

B. Ocean Freight and Air Freight

 Part Ⅱ

A. Physical Distribution

B. Containerization

 Part Ⅲ

A. Mode of Transportation

B. Shipping Goods

 Part ⅣThe World of Humor

Unit 12

 Part Ⅰ

A. Shipping with an Expert

B. Easy Steps to Preparing Your Package

 Part Ⅱ

A. Background of DHL Worldwide Express

B. Choosing Shipping Options

 Part Ⅲ

A. Introduction of DHL-Sinotrans

B. Philosophies of DHL-Sinotrans

 Part ⅣThe World of Humor

Unit 13

 Part Ⅰ

A. What Is E-commerce?

B. What Is A Weber?

 Part Ⅱ

A. Sales of Real Estate on the Internet

B. How to Make Money on the Internet?

 Part Ⅲ

A. Email Marketing Tips

B. Email Marketing for Your Online Business

 Part Ⅳ The World of Humor

Unit 14

 Part Ⅰ

A. Business Unusual for Private Eyes Detective Agencies Seek Legal Trade Status

B. Hunting Down the Unfaithful

 Part Ⅱ

A. Remittance Business Grows

B. Arbitration Thrives in China

 Part Ⅲ

A. New Firm Sells Bargains

B. Clubs Teach Kids Investment

 Part Ⅳ The World of Humor

Unit 15

 Part Ⅰ

A. Cross-cultural Negotiations

B. The Concept of "Face"

 Part Ⅱ

A. Cross-cultural Negotiating Tips

B. Different Negotiating Styles

 Part Ⅲ

A. Negotiating in Japan

B. A Negotiation

 Part Ⅳ The World of Humor

Test Two

 Part Ⅰ

 Part Ⅱ

 Part Ⅲ

 Part Ⅳ

 Part Ⅴ

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书名 新编商务英语<第二版>听力教程(3教学参考书全国高等院校商务英语精品教材)
副书名
原作名
作者 沈爱珍
译者
编者
绘者
出版社 高等教育出版社
商品编码(ISBN) 9787040353044
开本 16开
页数 169
版次 2
装订 平装
字数 282
出版时间 2012-08-01
首版时间 2005-04-01
印刷时间 2012-08-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
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连载网址
图书大类 教育考试-外语学习-英语
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重量 0.286
CIP核字
中图分类号 H319.9
丛书名
印张 11
印次 1
出版地 北京
255
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出版商国别 CN
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