沈爱珍主编的《新编商务英语<第二版>听力教程(3教学参考书全国高等院校商务英语精品教材)》旨在通过由浅入深、由易至难渐进式的、科学的听力技能训练,逐步提高学生的“听”的能力。本书在充分总结多年教学实践经验的基础上对原教材作了进一步完善,使之编排更科学,特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。
图书 | 新编商务英语<第二版>听力教程(3教学参考书全国高等院校商务英语精品教材) |
内容 | 编辑推荐 沈爱珍主编的《新编商务英语<第二版>听力教程(3教学参考书全国高等院校商务英语精品教材)》旨在通过由浅入深、由易至难渐进式的、科学的听力技能训练,逐步提高学生的“听”的能力。本书在充分总结多年教学实践经验的基础上对原教材作了进一步完善,使之编排更科学,特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。 目录 Unit 1 Part Ⅰ A. What Is Exporting? B. The Importance of Export Trade Part Ⅱ A. Export Market Research B. Variables in Marketing Part Ⅲ A. Exporting Procedures (1) B. Exporting Procedures (2) Part ⅣThe World of Humor Unit 2 Part Ⅰ A. Some Special Terms in Export Trade B. Importance of Export Pricing Part Ⅱ A. Setting Export Prices - Cost Considerations B. Long Champ Makes Big China Strides Part Ⅲ A. Business Inquiries (1) B. Business Inquiries (2) C. Business Inquiries (3) Part ⅣThe World of Humor Unit 3 Part Ⅰ A. Foreign Investment (1) B. Foreign Investment (2) Part Ⅱ A. Investment Wisdom from Warren Buffet B. Investment Environment Part Ⅲ A. Establishing Joint Ventures B. Preferential Policies Part Ⅳ The World of Humor Unit 4 Part Ⅰ A. Stock B. Stock Market Part Ⅱ A. Stock Value and Indexes B. Risk Investment Part Ⅲ A. Warren Buffett - Ace Stockpicker B. George Soros - The Man Who Moves Market Part Ⅳ The World of Humor Unit 5 Part Ⅰ A. Stock Exchange B. A Bull and a Bear Market Part Ⅱ A. Understand the Stock Market B. How to Start an Investment Part Ⅲ A. How to Be a Successful Stock Investor B. Stock Market Tips Part Ⅳ The World of Humor Unit 6 Part Ⅰ A. What Is Insurance? B. Insurance Is a Necessity Part Ⅱ A. Buying Insurance B. Health Insurance Part Ⅲ A. Questions to Expect When Applying for Insurance B. Insurance Companies Part ⅣThe World of Humor Unit 7 Part Ⅰ A. Life Insurance Basics B. Property Insurance Companies Part Ⅱ A. How to Buy Good Health Insurance B. Travel Insurance Part Ⅲ A. Screen Out Good Insurance Risks from Poor Ones B. Tips for Buying Insurance Part ⅣThe World of Humor Unit 8 Part Ⅰ A. Promotion Strategies B. A Promoting Project Part Ⅱ A. Giving Business Presentations (1) B. Giving Business Presentations (2) Part Ⅲ A. A Sales Presentation (1) B. A Sales Presentation (2) Part Ⅳ The World of Humor Test One Part Ⅰ Part Ⅱ Part Ⅲ Part Ⅳ Unit 9 Part Ⅰ A. Why Is Finance Important? B. Financial Market Part Ⅱ A. The Problem of Inflation B. Dollars in the World Market Part Ⅲ A. Credit Cards B. Shanghai's Financial Industry Part ⅣThe World of Humor Unit 10 Part Ⅰ A. Stock Market's Miracle Man B. Seeking the Gold Apple Part Ⅱ A. Steve Jobs B. Giorgio Armani Part Ⅲ A. Forbes Rich List - World's Billionaires in 2011 B. Founder of the Google Search Engine Part ⅣThe World of Humor Unit 11 Part Ⅰ A. Rail Freight and Road Transport B. Ocean Freight and Air Freight Part Ⅱ A. Physical Distribution B. Containerization Part Ⅲ A. Mode of Transportation B. Shipping Goods Part ⅣThe World of Humor Unit 12 Part Ⅰ A. Shipping with an Expert B. Easy Steps to Preparing Your Package Part Ⅱ A. Background of DHL Worldwide Express B. Choosing Shipping Options Part Ⅲ A. Introduction of DHL-Sinotrans B. Philosophies of DHL-Sinotrans Part ⅣThe World of Humor Unit 13 Part Ⅰ A. What Is E-commerce? B. What Is A Weber? Part Ⅱ A. Sales of Real Estate on the Internet B. How to Make Money on the Internet? Part Ⅲ A. Email Marketing Tips B. Email Marketing for Your Online Business Part Ⅳ The World of Humor Unit 14 Part Ⅰ A. Business Unusual for Private Eyes Detective Agencies Seek Legal Trade Status B. Hunting Down the Unfaithful Part Ⅱ A. Remittance Business Grows B. Arbitration Thrives in China Part Ⅲ A. New Firm Sells Bargains B. Clubs Teach Kids Investment Part Ⅳ The World of Humor Unit 15 Part Ⅰ A. Cross-cultural Negotiations B. The Concept of "Face" Part Ⅱ A. Cross-cultural Negotiating Tips B. Different Negotiating Styles Part Ⅲ A. Negotiating in Japan B. A Negotiation Part Ⅳ The World of Humor Test Two Part Ⅰ Part Ⅱ Part Ⅲ Part Ⅳ Part Ⅴ |
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书名 | 新编商务英语<第二版>听力教程(3教学参考书全国高等院校商务英语精品教材) |
副书名 | |
原作名 | |
作者 | 沈爱珍 |
译者 | |
编者 | |
绘者 | |
出版社 | 高等教育出版社 |
商品编码(ISBN) | 9787040353044 |
开本 | 16开 |
页数 | 169 |
版次 | 2 |
装订 | 平装 |
字数 | 282 |
出版时间 | 2012-08-01 |
首版时间 | 2005-04-01 |
印刷时间 | 2012-08-01 |
正文语种 | 英 |
读者对象 | 青年(14-20岁),普通成人 |
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发行范围 | 公开发行 |
发行模式 | 实体书 |
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图书大类 | 教育考试-外语学习-英语 |
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重量 | 0.286 |
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中图分类号 | H319.9 |
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印张 | 11 |
印次 | 1 |
出版地 | 北京 |
长 | 255 |
宽 | 195 |
高 | 7 |
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媒质 | 图书 |
用纸 | 普通纸 |
是否注音 | 否 |
影印版本 | 原版 |
出版商国别 | CN |
是否套装 | 单册 |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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