\t



\t



\tUnit One



\tText A China to Become the Second Largest Tourism Economy within the Decade



\tText B Travel as an Industry



\tPractical Writing：Notice（1）



\tSupplementary Reading Basic Approaches to the Study of Tourism（1）



\tUnit Two



\tText A What is Tourism?



\tText B The Study of Tourism



\tPractical Writing ： Notice（2）



\tSupplementary Reading Basic Approaches to the Study of Tourism（2）



\tUnit Three



\tText A Globalization and the Tourism Industry



\tText B Globalization and a New Type of Tourist



\tPractical Writing ： Letter（1）



\tSupplementary Reading Insecurity， Risks and Crises in Tourism



\tUnit Four



\tText A Cultural Tourism



\tText B Cultural Effects of Tourism



\tPractical Writing ： Letter（2）



\tSupplementary Reading Different Types of Tourism



\tUnit Five



\tText A Hospitality Resources



\tText B What is Hospitality Management?



\tPractical Writing ： Invitation Card



\tSupplementary Reading Ecotourism



\tUnit Six



\tText A Top Five Trends in China's Outbound Travel Market



\tText B The Airline Industry



\tPractical Writing ： Reservation Letter



\tSupplementary Reading Impact of Tourism on Employment



\tUnit Seven



\tText A Seven Big Issues for Travel and Tourism in 2017



\tText B The Food Service Industry



\tPractical Writing ： Letter of Confirmation



\tSupplementary Reading Tourism as a Globalised System



\tUnit Eight



\tText A Future Trends in Tourism



\tText B The Arrival of Heritage Tourism



\tPractical Writing ： Letter of Application



\tSupplementary Reading Are We There Yet?



\tUnit Nine



\tText A The Different Types of Tourists in Tourism Industry



\tText B Recreation



\tPractical Writing ： R6sum6



\tSupplementary Reading How to Conduct a Customer Satisfaction Survey



\tUnit Ten



\tText A The Language of Tourism



\tText B Attractions



\tPractical Writing ： Thank-you Letter



\tSupplementary Reading Entertainment and Shopping



\tUnit Eleven



\tText A Types of Travel Agencies



\tText B Travel Agency Organizations



\tPractical Writing ： Complaints



\tSupplementary Reading The World Tourism Organization



\tUnit Twelve



\tText A Developing Your Guiding Skills



\tText B The Channels of Distribution



\tPractical Writing ： Letters of Inquiry or Request



\tSupplementary Reading 5 Pre-Tour Must-Do's for a Great Tour Guide



\tUnit Thirteen



\tText A How to Write a Tourism Marketing Plan



\tText B Spe Segments of Business Travel



\tPractical Writing ： Welcome Speech



\tSupplementary Reading Business Tourism



\tUnit Fourteen



\tText A Studying Tourist Behavior



\tText B Behavior of Individual Customers



\tPractical Writing ： Advertisement



\tSupplementary Reading Bright Future for Travel Agents



\tUnit Fifteen



\tText A Why is Demand Important?



\tText B Market Potential Analysis



\tPractical Writing ： Business Reports



\tSupplementary Reading Mass-Market Tourism



\tUnit Sixteen



\tText A Life-Seeing Tourism



\tText B Improvement in Educational and Cultural Content of Tourism



\tPractical Writing ： Hotel Reservation Agreement



\tSupplementary Reading Types of Destinations——Travel Experiences



\tReferences



\t



\t



\t

  
\t《新编旅游英语教程（第3版）/21世纪高等院校旅游管理精品教材》编写的主要目的是为旅游管理等专业学生及旅游英语爱好者提供一本以培养英语语言能力为主，以充实旅游知识为辅的英语教材。



\t《新编旅游英语教程（第3版）/21世纪高等院校旅游管理精品教材》融知识性和趣味性于一体，帮助学生深入了解旅游知识，熟悉旅行社、酒店及其他旅游服务机构及其业务知识，为今后从事旅游及相关行业工作奠定良好的基础。



\t《新编旅游英语教程（第3版）/21世纪高等院校旅游管理精品教材》由16个单元组成。每单元包括课文、词汇、课文注释、写作、练习及课外阅读6个部分。课文分A、B两部分，课文A为旅游专业知识，课文B为旅游相关知识。词汇部分注重旅游行业专用术语和表达。课文注释部分包括语言难点、旅游专业知识、旅游文化点等。写作部分主要介绍应用文写作。练习部分提供包括课文理解、词汇、语法、阅读和旅游写作等方面的训练。



\t《新编旅游英语教程（第3版）/21世纪高等院校旅游管理精品教材》是旅游英语专业二年级以上（包括二年级）学生的理想教材，同时还可以作为旅游管理专业学生的双语教学教材或旅游行业培训教材。