本教材既可作为高校本科和专科会展专业、会展职业培训的教学用书，也可作为会展从业人员和有志从事会展工作的学习者的自学参考用书。

本教材根据会展行业特点以及工作要点，将内容分为两大部分：会议英语和展会英语。每一部分包括七个单元，每个单元均有五大模块：

模块一：会展商务背景。介绍会议和展览活动的相关背景和工作指南。

模块二：会展交际会话。内容涉及会展活动的主要环节和工作重点，包、括会展介绍、会展策划、会展预订、会展销售、会展接待、物流服务、会后旅游和展会调查。

模块三：会展短文阅读。帮助学习者熟悉会展业务和工作要点，提高阅读理解能力。

模块四：会展应用文写作。精选会展实务写作案例，重点培养会展商务沟通的写作基础技能，帮助学习者掌握规范、简洁、流畅、有利的会展商务应用文。

模块五：练习。主要形式有术语翻译、完形填空、英汉互译和写作训练。旨在通过大量的练习帮助学习者强化和巩固所学内容，并提高他们的会展商务沟通技能。每个单元的练习均配有答案供学习者参考使用。

本教材由会议英语和展会英语两大部分组成。各有7个单元。内容涉及会展商务背景、会展交际会话、会展短文阅读、会展应用文写作以及综合练习。本书的特点：专业性和实用性强。填补目前市场没有此类书的空白。

Part One English for Conventions

Unit 1 Talking about Convention Industry

Background and Direction

Dialogue 1: What Makes a Great Convention City?

Dialogue 2: Booking a Meeting

Reading: The Historical Development of Convention Industry

Practical Writing: Convention or Meeting Proposal

Exercises

Unit 2 Planning of Meetings and Conventions

Background and Direction

Dialogue 1: Planning for the Convention

Dialogue 2: Arranging for the Convention

Reading: The Routine Work of Meeting Planner

Practical Writing: Convention Lead Form

Exercises

Unit 3 Conference Venue Selection

Background and Direction

Dialogue 1: Negotiating about Conference Venue

Dialogue 2: Site Selection

Reading: Event Venue Selection

Practical Writing: Meeting Room Reservation Form

Exercises

Unit 4 Selling and Promoting Conventions

Background and Direction

Dialogue 1: Bargaining for a Discount

Dialogue 2: Negotiating Conference Facilities

Reading: Event Planning Service

Practical Writing: Convention Registration Form

Exercises

Unit 5 Conference Registration

Background and Direction 

Dialogue 1: Convention Registration

Dialogue 2: Registering at Conference

Reading: Convention Registration Service

Practical Writing: Call for Conference

Exercises

Unit 6 Catering Service for Convention

Background and Direction

Dialogue 1 : Catering Arrangement for a Seminar

Dialogue 2: Confirming Catering Service

Reading: Event Catering

Practical Writing: Catering Arrangement

Exercises

Unit 7 Post-conference Tour 

Background and Direction 

Dialogue 1: Discussing the Itinerary of Post-conference Tour

Dialogue 2: Talking about the Itinerary

Reading: Incentive Program

Practical Writing: Post-conference Tour Itinerary

Exercises

Part Two English for Exhibitions

Unit 8 Talking about Exhibition Industry

Background and Direction

Dialogue 1: Talking about Famous Exhibition Cities

Dialogue 2: Talking about Future Plan in MICE Sector

Reading: The Historical Development of Trade Fair

Practical Writing: A Business Letter to Exhibitors

Exercises

Unit 9 Exhibition Planning and Marketing

Background and Direction

Dialogue 1: Confirming an Exhibition Reservation

Dialogue 2: Exhibition Marketing: Exterior Liaison

Reading: Trade Show Preparation Timeline

Practical Writing: Exhibition Soliciting Letter

Exercises

Unit 10 Booking a Stand

Background and Direction

Dialogue 1: Booking a Stand 

Dialogue 2: Cancellation of Participation

Reading: Participating Fairs and Exhibitions

Practical Writing: Exhibitor Pre-registration Form

Exercises

Unit 11 Booth Installation and Dismantlement

Background and Direction

Dialogue 1: Setting up the Booth

Dialogue 2: Dismantling a Stand

Reading: Standout Booth Design

Practical Writing: Exhibition Agenda

Exercises

Unit 12 Exhibition Logistics

Background and Direction

Dialogue 1: Negotiating the Packing of Exhibits

Dialogue 2: Negotiating Storage and Transportation

Reading: Exhibits Transportation & Customs Declaration

Practical Writing: Notice of Forwarding Instruction

Exercises

Unit 13 Exhibition Reception

Background and Direction 

Dialogue 1: Price Negotiation at the Booth

Dialogue 2: Communication at the Booth

Reading: Capturing the Right Trade Show Visitor

Practical Writing: Trade Fair Price List

Exercises

Unit 14 Post-exhibition Research and Analysis

Background and Direction

Dialogue 1: Analyzing the Results of the Exhibition

Dialogue 2: Discussing about Exhibition Results

Reading: When and How to Evaluate Events

Practical Writing: Exhibition Working Hours

Exercises

Keys to Exercises 

Appendix 1 Terminology for Exhibitions

Appendix 2 Sample Writing

Appendix 3 FAQ (Frequent Asked Questions) about Trade Show

参考书目