本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。
教程板块设计突出国际商务知识的传授与英语技能提高的结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提供帮助。
本教程适合大学商务英语专业的学生及准备参加BEC(Business English Certificates)等商务英语考试的人员使用。

Unit 1 Companies
Lead-in
Reading: Wal-Mart：From Folk Hero to
Monster
Business Practice
Relevant Extension
Unit 2 Products
Lead-in
Reading: The Product Life Circle
Business Practice
Relevant Extension
Unit 3 Marketing
Lead-in
Reading: What Is Marketing Anyway?
Business Practice
Relevant Extension
Unit 4 Advertisements
Lead-in
Reading: Advertising of, by, and for the People
Business Practice
Relevant Extension
Unit 5 Sales
Lead-in
Reading: A Sales Formula That's Pure Magic
Business Practice
Relevant Extension
Unit 6 Consumers
Lead-in
Reading: Power at Last
Business Practice
Relevant Extension
Unit 7 Brands
Lead-in
Reading: What, Exactly, Is a Brand?
Business Practice
Relevant Extension
Unit 8 Business Leadership
Lead-in
Reading: When It's Time to Think Again
Business Practice
Relevant Extension
Unit 9 Teamwork
Lead-in
Reading: Executives Must Pull Together li
in the Boat Race
Business Practice
Relevant Extension
Unit 10 Innovations
Lead-in
Reading: Businesses Must Learn to Let Go
Business Practice
Relevant Extension
附录1 Glossary
附录2 Phrases & Expressions
附录3 Activity File