本教材采用成果导向教学的理念设计课程标准并组织教材内容。共设计8个教学单元，内容涵盖了营销行业必会的八个方面：Unit1 接待顾客；Unit2 介绍产品；Unit3 价格谈判；Unit4 推销产品；Unit5 求职应聘；Unit6 营销专业文献；Unit7 销售合同；Unit8 说明书。前四单元是针对学生在未来实际岗位中出现的常见情景，注重培养学生的英语口语交流能力；后四单元是以营销职业中所涉及的常见业务资料为基础，介绍英语翻译技巧，使学生能够借助学习工具读懂一般业务的英语资料内容。

Unit 1 Receiving Customers
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 2 Introducing Products
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 3 Price Negotiation
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 4 Promoting Products
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 5 Job Seeking
Learning Objectives
Mini-Background
Warm Up
Situations
Resume
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 6 Marketing Literature
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 7 Contract
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 8 Specifications
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Appendix 1 Glossary