图书 | 商务英语函电(第4版全国高等院校国际商务英语统编教材) |
内容 | 内容推荐 自从中国加入世界贸易组织以来,高速发展的中国经济以及与此密切相连的日益繁荣的进出口贸易受到前所未有的促进与推动。与此同时,我们对培养商务英语人才的任务也倍感压力。对外贸易的发展与商务英语人才的培养是相辅相成的辨证关系,庞大的进出口贸易体系需要数以百万计的商务英语专才。而大量的商务英语专才的参与,又反过来加速进出口贸易更顺利更有效地发展。《商务英语函电(第4版全国高等院校国际商务英语统编教材)》内容结合理论与实践,从翻译、谈判、听说、阅读到商务函电文件的写作,都做了全方位的考虑,力求满足我国对商务英语人才的需要。 目录 Introduction(导论) Chapter One Business Letter Writing(商务信函写作) Section 1 Introduction Section 2 Language Style of Business letters Section 3 Format of Business Letters Section 4 Layout of the Common Blocked Lines for Business Letters Section 5 Addressing Envelopes Section 6 Exercises Chapter Two Establishment of Business Relations & Credit Status Enquiries (建立业务关系和资信调查) Section 1 Establishment of Business Relations Section 2 Credit Status Enquiries Section 3 Useful Expressions Section 4 Exercises Chapter Three Enquiry and Offer(询价和报盘) Section 1 Enquiry Section 2 Guidelines for Writing Enquiries Section 3 Reply to Enquiries:Quotations and Ofers Section 4 Important Notes on an Offer Section 5 Guidelines for Replying to Enquiries Section 6 Specimen Letters Section 7 Useful Expressions Section 8 Exercises Chapter Four Response to Offers(回应报价) Section 1 Declining an Offer Section 2 Guidelines for Declining an Offer Section 3 Conditional Aeceptance:Counter-offer Section 4 Guidelines for Writing Counter-offer Letters Section 5 Reply to Counter-offer Section 6 Entire Acceptance Section 7 Guidelines for Writing Acceptance Letters Section 8 Specimen Letters Section 9 Useful Expressions Section 10 Exercises Chapter Five Order Placing & Replies to Orders(下订单及对订单的回应) Section 1 Introduction Section 2 How to Place an Order Section 3 Confirmation of an Order Section 4.Useful Expressions Section 5 Exercises Chapter Six International Business Contract(国际商务合同) Section 1 Introduction Section 2 The Contract Heading Section 3 The Recitals Section 4 The Main Body of a Contract Section 5 The Validation of a Contract Section 6 Specimens of Contract Section 7 Useful Expressions Section 8 Exercises Chapter Seven.Terms of Payment(支付条款) Section 1 Payment Instruments Section 2 Terms of Payment Section 3 Specimen Letters Section 4 Useful Expressions Section 5 Exercises Chapter Eight Letter of Credit(信用证) Section 1 Introduction Section 2 Parties in a Letter of Credit Section 3 Contents of a Letter of Credit Section 4 Categories of Letters of Credit Section 5 Basic Documentary Procedure of /C Section 6 Payment Terms in the Contract Section 7 Specimens of L/C Section 8 Specimen Letters Concerning L/C Section 9 Useful Expressions Section 10 Exercises Chapter Nine Shipment and Ocean Bill of Lading (B/L)(装运及海运提单) Section 1 Ocean Transport Section 2 Terms of Shipment in the Contract and the Covering L/C Section 3 Types of Ocean Bill of Lading Section 4 Contents of Ocean B/L and Its Making Section 5 Specimen Letters Section 6 Useful Expressions Section 7Exercises Chapter Ten Packing(包装) Section 1 The Importance of Packing in Foreign Trade Section 2 Packing Terms in Foreign Trade Section 3 Different Kinds of Transportation Packing and Their Packaging Containers Section 4 Packing Marks Section 5 Packing List & Weight List Section 6 Specimen Letters Section 7 Useful Expressions Section 8 Exercises Chapter Eleven Insurance(保险) Section 1 Insurance in Foreign Trade Section 2 Marine Insurance Section 3 Types of Coverage Section 4 Efecting Insurance Section 5 Specimen Letters Section 6 Useful Expressions Section 7 Exercises Chapter Twelve Complaints,Disputes and Claims(投诉、争议与索赔) Section 1 Definition of Complaints,Disputes and Claims Section 2 Different Types of Complaints,Disputes and Claims Section 3 Specimen Letters Section 4 Useful Expression Section 5 Exercises Chapter Thirten Agency(代理) ThSection 1 Introduction Section 2 Relations between Principal and Agent Section 3 What to Be Covered in Agency Agreement Section 4 Specimen Letters Section 5 Useful Expressions Section 6 Exercises Chapter Fourteen Business F |
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书名 | 商务英语函电(第4版全国高等院校国际商务英语统编教材) |
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编者 | 胡鉴明//蒋理//赵真 |
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出版社 | 中国商务出版社 |
商品编码(ISBN) | 9787510328336 |
开本 | 16开 |
页数 | 272 |
版次 | 4 |
装订 | 平装 |
字数 | 420 |
出版时间 | 2019-07-01 |
首版时间 | 2019-07-01 |
印刷时间 | 2019-07-01 |
正文语种 | 英 |
读者对象 | 本科及以上 |
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发行范围 | 公开发行 |
发行模式 | 实体书 |
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图书大类 | 经济金融-经济-贸易 |
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重量 | 508 |
CIP核字 | 2019101583 |
中图分类号 | F740 |
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印张 | 18.25 |
印次 | 1 |
出版地 | 北京 |
长 | 252 |
宽 | 191 |
高 | 13 |
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出版商国别 | CN |
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安全警示 | 适度休息有益身心健康,请勿长期沉迷于阅读小说。 |
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