本书以培养具有民族自信、国际视野的中国声音传播者为目标，结合国际商务沟通实践的变化和现代信息技术工具的应用，详细介绍了跨文化沟通基本知识和日常商务沟通、异议与索赔、商务报告、口头演讲、求职写作与面试的思路和技巧。
为了尽可能地贴近国际商务沟通实践并满足国际化人才培养需求，本书正文采用全英文编写，在国际商务专业情境中，引导读者从总体上把握跨文化沟通基本知识，深入理解商务沟通基本技巧和主要国家文化差异，并能够应用于商务沟通实践。针对重点和难点内容设计，选用了相关问题和案例，且配有丰富的在线课程资源和拓展阅读资料。
本书既可以作为高等院校经管类专业本科生和国际商务专业研究生学习国际商务函电、国际商务沟通、国际商务英语等课程的教材，也可以作为国际商务各领域从业人员的自学、参考书籍。

Part 1 Basics of Business Communication
Chapter 1 Understanding Business Communication
1.1 Introduction to Communication
1.1.1 Definition of Communication
1.1.2 Elements of the Communication Process
1.1.3 Classification of Communication
1.2 Introduction to Business Communication
1.2.1 Business Communication Definition
1.2.2 Effective Business Communication
1.3 Verbal and Non-verbal Communication in Business
1.3.1 Verbal Communication
1.3.2 Non-verbal Communication
1.4 Visual Communication
Exercises
Chapter 2 Intercultural Business Communication
2.1 Introduction to Intercultural Communication
2.1.1 Understanding Cultural Differences
2.1.2 Cultural Differences in Non-verbal Communication
2.1.3 Definition of Intercultural Communication
2.2 Intercultural Communication Skills in Workplace
2.2.1 Barriers to Intercultural Business Communication
2.2.2 Effective Intercultural Communication in Business
Exercises
Part 2 Routine Business Communication
Chapter 3 Writing Business Letters
3.1 Elements of Business Letters
3.1.1 Essential Elements
3.1.2 Optional Elements
3.2 Formats of Business Letters
3.2.1 Basic Styles
3.2.2 Margins and Space
3.3 Envelopes of Business Letters
3.3.1 Contents and Formats of Envelopes
3.3.2 Etiquette of Folding a Business Letter
3.4 Guidelines for Writing Business Letters
3.4.1 Clarity
3.4.2 Conciseness
3.4.3 Correctness
3.4.4 Concreteness
3.4.5 Consideration
3.4.6 Courtesy
3.4.7 Completeness
Exercises
Chapter 4 Establishment of Business Relations
4.1 Finding Prospective Customers
4.2 Writing Letters to Establish Business Relations
4.2.1 Understand the Structure
4.2.2 Make Your Letter Easy to Read
4.3 Reach Your Customers Online
4.3.1 Company Profile
4.3.2 Description of Products or Services
4.3.3 Make Your Messages Online Appealing
Exercises
Chapter 5 Formation of Contracts
5.1 Negotiation for Contracts
5.2 Inquiry
5.2.1 Types of Inquiries
5.2.2 Typical Outline of Inquiries
5.2.3 Replies to Inquiries
5.3 Offer
5.3.1 Validity of Offers
5.3.2 Non-Firm Offers
5.3.3 Typical Outline of Offers
5.4 Counter-Offer
5.4.1 Typical Outline of Counter-Offers
5.4.2 Counter-Offer Letter Study
5.4.3 Useful Expressions
5.5 Acceptance
5.5.1 Countersignature
5.5.2 Orders from Buyers
5.5.3 Confirmation of Orders from Sellers
5.5.4 Return of Countersigned Contracts
5.5.5 Extended Skills: to Draft a Contract for International Sale of Goods
Exercises
Chapter 6 Claim and Resolution
6.1 Claim
6.1.1 Tips for a Well-Qrganized Claim Letter
6.1.2 Claim Letter Study
6.2 Response to Claim
6.2.1 A Letter to Acknowledge the Receipt of Claim
6.2.2 A Letter to Favorably Resolve the Claim
6.2.3 A Letter to Unfavorably Resolve the Claim
Exercises
Part 3 Reports, Proposals and Presentations
Chapter 7 Business Reports and Proposals
7.1 Business Reports
7.1.1 Types and Writing Styles of Business Reports
7.1.2 Writing a Business Report
7.1.3 Components of Business Report
7.2 Proposals
7.2.1 Types of Proposals
7.2.2 Components of a Proposal
Exercises
Chapter 8 Oral Presentation
8.1 About Business Presentations
8.2 Making Effective Oral Presentations
8.2.1 Steps of Making a Presentation
8,2.2 Developing Presentation Skills
Exercises
Part 4 Employment
Chapter 9 Employment Messages
9.1 Build toward Career
9.1.1 Analyze What You Have to Offer
9.1.2 Make Yourself More Desira