本教材在第2版的基础上修订、升级为数字教材。新版教材按照“互联网+远程一体化”智慧数字教材要求建设，支持多终端学习，拥有丰富的配套数字课程资源，包括完整的教学大纲、课程标准、单元模块PPT资源、案例，并定期补充最新案例、丰富的扩展阅读素材，以及全套电子教案、习题库、样卷等。
本书结构明了，清晰易懂，采用校企双元合作开发模式，共分为5个单元：Unit 1介绍了跨境电商的概念、特点、意义和发展前景等；Unit 2介绍了主要的跨境电商平台；Unit 3介绍了跨境电商售前服务；Unit 4介绍了跨境电商售中服务；Unit 5介绍了跨境电商售后服务。每个单元又细分成若干章节，按照“Warming-up”-“Passage Reading”（包括“New Words”和“Phrases & Expressions”）-“Real Case Analysis”（Unit 4、5中）-“Mini-Project”的顺序编排。为了进一步丰富教材的内容，教材中以二维码的形式，插入了大量的音频和视频素材，以帮助学习者更好地理解语言点和知识点。

Unit 1 Overview of Cross-border E-commerce
Chapter 1 Concept and Characteristics of Cross-border E-commerce
Chapter 2 The Significance of Cross-border E-commerce
Chapter 3 Cross-border E-commerce Development in China
Chapter 4 Customer Service of Cross-border E-commerce
Unit 2 Introduction to Main Cross-border E-commerce Platforms
Chapter 1 Alibaba.com
Chapter 2 AliExpress
Chapter 3 Amazon Platform (B2B)
Chapter 4 Amazon Platform (B2C)
Chapter 5 DHgate
Chapter 6 E-commerce Platforms in Different Countries
Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter 1 Store Description
Chapter 2 Title Description
Chapter 3 Product Description
Chapter 4 Platform-inside Marketing
Chapter 5 SNS Marketing
Chapter 6 SEO&SEM
Unit 4 On-sale Services of Cross-border E-commerce
Chapter 1 Product Information Inquiry
Chapter 2 Payment
Chapter 3 Price Negotiation
Chapter 4 Product Packaging
Chapter 5 Shipment and Delivery
Unit 5 After-sales Services of Cross-border E-commerce
Chapter 1 Disputes and Complaints
Chapter 2 Comments on Product/Service
Chapter 3 Customer Maintenance
Chapter 4 Consumer Habits and Characteristics of Major Countries (Ⅰ)
Chapter 5 Consumer Habits and Characteristics of Major Countries (Ⅱ)
Appendices
Appendices Ⅰ ⅡProducts Catalogues商品类目名称中英文对照
Appendices Ⅱ The Introduction to the Countries that the Belt and Road Initiative Involves“一带一路”沿线国家介绍
References