王冰主编的这本《电子商务英语(第2)》是为电子商务高职高专学生进行专业英语学习而编写的，其目的在于使学生通过英语原文的学习，了解其语言特色和写作风格，为阅读信息科学和相关专业英文原版资料做好准备。通过学习本书所选时文，读者不仅可以掌握电子商务的基本面貌，还有助于阅读、翻译和撰写英语科技论文。本书除适用于电子商务专业之外，还可作为管理信息系统、信息应用、经济与管理类专业学生和其他英语爱好者从英语角度学习和了解电子商务的参考书。

王冰主编的这本《电子商务英语(第2)》主要内容选自英文原文文章，内容编排由浅入深，基本涵盖了电子商务的主要领域；文章内容适用，难度适中，语言流畅，既具有很强的专业性又具有很好的可读性。本书共分7个单元，包括互联网基础、电子商务基础、网络营销、互联网网站、企业电子商务、电子商务的安全技术和电子商务法等内容。

为了便于读者自学，《电子商务英语(第2)》选取的每一篇文章都被精心地翻译为了中文，附在课文之后。此外，本书精练地选取英语语法的重点、难点和翻译技巧加以讲解，这对于提高学生的阅读和翻译水平将起到很好的作用。

本书既可作为高等职业教育和大专院校电子商务等经管类专业学生的教材，也可供电子商务从业人员和企业管理人员阅读。

Unit 1 The Internet Basics/1

 Lesson 1 The Basic Principal of E-mail/3

Vocabulary/5

Phrases/5

Notes/5

Grammar and Translation/6

Exercises/7

参考译文/8

 Lesson 2 How was the Internet Invented/10

Vocabulary/11

Phrases/12

Notes/12

Grammar and Translation/12

Exercises/13

参考译文/14

 Lesson 3 Understanding the World Wide Web/16

Vocabulary/19

Phrases/20

Notes/20

Grammar and Translation/20

Exercises/22

参考译文/23

 Lesson 4 How does the Internet Work/26

Vocabulary/30

Phrases/31

Notes/31

Grammar and Translation/32

Exercises/32

参考译文/34

Unit 2 Foundations of Electronic Commerce/39

 Lesson 5 The Origins and Development of Electronic Commerce/41

Vocabulary/42

Phrases/43

Notes/43

Grammar and Translation/44

Exercises/45

参考译文/46

 Lesson 6 Definitions of Electronic Commerce/47

Vocabulary/48

Phrases/49

Notes/49

Grammar and Translation/49

Exercises/50

参考译文/51

 Lesson 7 The Technological Foundations of Electronic Commerce/52

Vocabulary/54

Phrases/54

Notes/54

Grammar and Translation/55

Exercises/56

参考译文/57

 Lesson 8 Business Models of Electronic Commerce/58

Vocabulary/60

Phrases/61

Notes/61

Grammar and Translation/61

Exercises/62

参考译文/63

Unit 3 The Internet Marketing/67

 Lesson 9 How to Start an Internet Marketing with Web/69

Vocabulary/70

Phrases/71

Notes/71

Grammar and Translation/72

Exercises/72

参考译文/73

 Lesson 10 About E-marketing Strategies/74

Vocabulary/76

Phrases/76

Notes/77

Grammar and Translation/77

Exercises/79

参考译文/80

 Lesson 11 The Method of Permission E-mail Marketing/81

Vocabulary/82

Phrases/83

Notes/83

Grammar and Translation/84

Exercises/85

参考译文/86

 Lesson 12 What is Banner Ad/87

Vocabulary/89

Phrases/89

Notes/89

Grammar and Translation/90

Exercises/91

参考译文/92

Unit 4 The Internet Web Site/95

 Lesson 13 How to Built a Website/97

Vocabulary/99

Phrases/100

Notes/100

Grammar and Translation/100

Exercises/102

参考译文/103

 Lesson 14 Online Publishing, E-books and Blogging/105

Vocabulary/108

Phrases/109

Notes/109

Grammar and Translation/109

Exercises/110

参考译文/111

 Lesson 15 The Promotion and Maintenance of a Website/113

Vocabulary/116

Phrases/116

Notes/116

Grammar and Translation/117

Exercises/118

参考译文/119

 Lesson 16 It Takes More than Technology/121

Vocabulary/124

Phrases/124

Notes/125

Grammar and Translation/126

Exercises/127

参考译文/128

Unit 5 Enterprise E-commerce/131

 Lesson 17 A Case of Business-to-Business EC/133

Vocabulary/135

Phrases/136

Notes/136

Grammar and Translation/137

Exercises/137

参考译文/139

 Lesson 18 The Supply Chain and EDI/141

Vocabulary/144

Phrases/145

Notes/145

Grammar and Translation/146

Exercises/146

参考译文/147

 Lesson 19 Logistics in E-commerce Age/150

Vocabulary/153

Phrases/154

Notes/154

Grammar and Translation/154

Exercises/155

参考译文/157

 Lesson 20 What is ERP/159

Vocabulary/160

Phrases/161

Notes/161

Grammar and Translation/162

Exercises/163

参考译文/164

Unit 6 Security Technology of E-commerce/167

 Lesson 21 Firewall/169

Vocabulary/171

Phrases/172

Notes/172

Grammar and Translation/172

Exercises/173

参考译文/174

 Lesson 22 Security Schemes in Electronic Payment Systems/176

Vocabulary/180

Phrases/180

Notes/181

Grammar and Translation/181

Exercises/182

参考译文/183

 Lesson 23 SSL Server Certificates/186

Vocabulary/189

Phrases/190

Notes/190

Grammar and Translation/190

Exercises/192

参考译文/193

 Lesson 24 Secure Electronic Transaction (SET)/195

Vocabulary/197

Phrases/198

Notes/198

Grammar and Translation/199

Exercises/201

参考译文/202

Unit 7 E-commerce Law/205

 Lesson 25 The ABC’s of Website Law/207

Vocabulary/212

Phrases/213

Notes/213

Grammar and Translation/213

Exercises/215

参考译文/216

 Lesson 26 Electronic Signatures in Global and National Commerce Act/220

Vocabulary/224

Phrases/224

Notes/225

Grammar and Translation/225

Exercises/228

参考译文/229

 Lesson 27 Tax Issues in Electronic Commerce/231

Vocabulary/234

Phrases/235

Notes/235

Grammar and Translation/236

Exercises/237

参考译文/238

模拟试题/241

参考答案/249

参考文献/251