我们希望能由此书的出版，尝试一条新的编著双语教材的思路。即保留一定的中国设计教育构架，广泛地从纸质出版物、电子信息等多渠道收集相关英语文章加以整合，创造出独特的结合中西设计教育特色的读本。所以本书的特点在于覆盖面强、内容比较新、易学易用。可以当教材使用，也可以作为设计师随手翻阅的工具书。

针对设计专业人士的特点，本书特别加入了大量图解，通过形象化的方式帮助读者学习。另外，为帮助设计专业师生和从业人员可以有重点、反复地学习掌握所学知识，本书特别从两套方式实现这点：一方面，在每章节后面都有词汇小结(同时包含一些在文中未出现的相关词汇)，方便读者即时检索、查阅；另一方面，在附赠光盘中设有每个分类词汇的总列表。

《工业设计与艺术设计专业核心基础英语》是一本设计学科的专业英汉双语书。本书分为三个部分，全面覆盖设计的三个主要方向：室内设计、平面设计和工业设计。每个部分的结构又分为三个方面：

基本理论(介绍各专业方向的基本概念、基本原理、主要思想)；

专业知识(以设计专业特有的图解方式直观、简洁地将一些常用词汇表达出来，使图形与词汇、用法建立视觉联系，便于记忆和学习)；

专业表现或案例分析(较全面系统地展示工程图纸、文本制作的英文版本书写方法，使设计师学习后马上能用于实践)。

另附有光盘一张，其中有：各章节的中文导读、相关专业的附录图表及词汇总表。本书有大量图解分析，将专业英语学习与视觉化语言相结合，利于记忆和理解，十分适合设计师的学习。由于取材广泛，本书还具有知识覆盖面广、内容比较新、易学易用的特点。可以作为设计院校的教材，也可以作为设计师随手翻阅的工具书。

本书适合高等院校艺术设计和工业设计专业的师生和相关的设计师使用，对于相关学科的从业人员也有较高的参考价值。

Part I Interior Design

SECTION 1 THE BASICS

 1.1 An Introduction to Interior Design

1.1.1 Basic concepts about interior design

1.1.2 To be an interior designer

 1.2 Basic Principles

1.2.1 Layout

1.2.2 Proportion and scale

1.2.3 Symmetry and balance

 1.3 Color

1.3.1 The color wheel and basics

1.3.2 Colors for interior design

 1.4 Lighting

1.4.1 Lighting basics

1.4.2 Light sources and lighting scheme

1.4.3 Lighting design for different rooms

 1.5 Plants，Furnishing and Accessories

1.5.1 Indoor plants

1.5.2 Furnishings

1.5.3 Decorative accessories and fine art

 1.6 Style

1.6.1 Suitable factor for style

1.6.2 Four traditional styles in history

1.6.3 Other styles in history

SECTION 2 THE SPECIFIC

 2.1 Furniture Components

2.1.1 Fixed furniture components

2.1.2 Movable furniture components

2.1.3 Furniture and space

2.1.4 Furniture for different rooms

 2.2 Walls & Ceilings

2.2.1 General ideas about walls & ceilings

2.2.2 Materials for walls & ceilings

 2.3 Floorings.

2.3.1 Soft flooring

2.3.2 Hard flooring

2.3.3 Flexible flooring

 2.4 Openings

2.4.1 Doors

2.4.2 Windows

SECTION 3 DESIGN PRESENTATION

 3.1 Sketches

 3.2 Professional Drawings

 3.3 Perspective Presentations

 3.4 Other Presentations

Bibliography for Part I

Part Ⅱ Graphic Design

SECTION 1 THE BASICS

 1.1 An Introduction to Graphic Design

1.I.1 Definition of graphic design

1.1.2 History of graphic design

1.1.3 To be a graphic designer

1.1.4 Process before your design

 1.2 Graphic Design Elements and Principles

1.2.1 Graphic design elements

1.2.2 Graphic design principles

 1.3 Color in Graphic Design

1.3.1 The power of color

1.3.2 Readability and harmony

1.3.3 Tricks of using color

 1.4 Typeface and Page Layout

1.4.1 Know about typefaces

1.4.2 How to choose an effective font

1.4.3 Decisions，decisions，decisions

1.4.4 Page layout techniques

 1.5 Corporate Identity and Logo Design

1.5.1 Stand out from the crowd！

1.5.2 Logo design(1)

1.5.3 Logo design(2)

1.5.4 More than a logo：building brand identity

 1.6 Advertising

1.6.1 An overview of advertising

1.6.2 Creating advertising

1.6.3 Process of developing ad layouts and art

1.6.4 Design a successful advertisement

 1.7 Web Page Design

1.7.1 Knowledge before you begin

1.7.2 Interface design

1.7.3 Page design(1)

1.7.4 Page design(2)

SECTION 2 THE SPECIFIC

 2.1 Typeface and Page Layout

2.1.1 Anatomy of a typeface

2.1.2 Size，weight，width，slant and style

2.1.3 Typeface family

2.1.4 Page layout

2.1.5 Alignment

 2.2 Visual Identity System

2.2.1 Primary visual identity

2.2.2 Further commercial use of logo

 2.3 Advertising

2.3.1 Elements of a print advertisement

2.3.2 Organization of a print advertisement

2.3.3 Workflow of graphic advertisement design

 2.4 Website Elements

2.4.1 Home pages

2.4.2 Graphics or text？

2.4.3 Site guides

2.4.4 Other important elements

SECTION 3 CASE STUDY OF GRAPHIC DESIGN

 3.1 Case Study of Cover Design

 3.2 Cases of Web Page Design

 3.3 Case Study of Print Advertisement

 3.4 Cases of Logo Design

Bibliography for Part Ⅱ

Part Ⅲ Product Design

SECTION 1 THE BASIC THEORIES

 1.1 An Introduction to Product Design

1.1.1 The definition and value of design

1.1.2 The design process

1.1.3 Design and ergonomics

1.1.4 The design with the related skills，materials and technology

 1.2 Development and Characteristics of Industrial Design

1.2.1 The historical development of industrial design

1.2.2 Style in product design

1.2.3 Design innovation

1.2.4 Design education--Bauhaus

1.2.5 International famous design awards

 1.3 Design Management

1.3.1 The definition and scope of design management

1.3.2 The key points of design management

1.3.3 Design strategy

 1.4 The Future of Design

1.4.1 Sustainable design(green design)

1.4.2 Future design

SECTION 2 DESIGN CLASSCIFICATION AND ILLUSTRATION

 2.1 Household Appliances

 2.2 Fumiture

 2.3 Electronic Appliances

 2.4 Transportation

SECTION 3 PROFESSIONAL SKILLS

 3.1 Engineering Drawing

3.1.1 The general description of engineering drawing

3.1.2 The orthographic projection

3.1.3 Some normal views used in engineering drawing

3.1.4 The assembly drawings

3.1.5 The exploded drawings

 3.2 Presentation Techniques

3.2.1 the materials and equipment

3.2.2 The basic techniques of presentations

3.2.3 Rendering

 3.3 Modeling and Related Skills

3.3.1 The general description of modeling

3.3.2 The process of making a clay model

Bibliography for Part Ⅲ