《21世纪大学商务英语综合教程》共四册，这是其中的第四册，使用对象为商务英语专业或方向的本科生，使用时间为第二学年第二学期。希望通过本教材的学习，有效训练学生听、说、读、写、译等英语语言技能，为下一步更深人地学习商务英语打下坚实的基础。

本册共分品牌战略、目标管理、决策机制、物流等10个单元，每个单元为一个专题，从不同的视角循序渐进，点面结合。每一单元包括以下四部分内容：Part One Lead-in Activities；Part Two Knowledge-based Learning；Part Three Task-based Learning；Part Four General Learning。

Unit 1 Establishing Brand Strategy

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A Building a Strong Brand

 Part Three Task-based Learning

Text B Nokia — Building a Powerful Technology Brand

 Part Four General Learning

Unit 2 Management by Objectives

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A Management by Objectives

 Part Three Task-based Learning

Text B Use S.M.A.R.T. Goals to Launch Management by Objectives Plan

 Part Four General Learning

Unit 3 The Decisionmaking Process

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A Managerial Decisionmaking Under Risk

 Part Three Task-based Learning

Text B A Managers Challenge — Decisionmaking Troubles at Nike

 Part Four General Learning

Unit 4 Knowledge Management

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A Strategic Knowledge Management Technology

 Part Three Task-based Learning

Text B Practical Aspects of Knowledge Management

 Part Four General Learning

Unit 5 Supply Chain and Logistics

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A Introducing Logistics Systems

 Part Three Task-based Learning

Text B Inventory Decisions of Dell's Supply Chain

 Part Four General Learning

Unit 6 Risk Management

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A What Is Enterprise Risk Management?

 Part Three Task-based Learning

Text B Project Risk Management

 Part Four General Learning

Unit 7 Global Strategy

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A Marketing Strategy in the Global Information Age

 Part Three Task-based Learning

Text B Global Business Strategy — Expanding Your Business Internationally

 Part Four General Learning

Unit 8 Global Warming

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A The Race Against Climate Change

 Part Three Task-based Learning

Text B Why Is Global Warming Good for Business

 Part Four General Learning

Unit 9 Financial Management

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A Vital Signs to Show Your Company's Financial Health

 Part Three Task-based Learning

Text B How's Your Company's Financial Health?

 Part Four General Learning

Unit 10 Entrepreneurship

 Part One Lead-in Activities

 Part Two Knowledge-based Learning

Text A Entrepreneurship Mindset — Do You Have What It Takes?

 Part Three Task-based Learning

Text B Sowing the Seeds — John Scharffenberger Grows His Businesses from the Ground Up

 Part Four General Learning