One of the most frequent questions I have been asked over the tast two years is whether advertising - classic, old or whatever you wish to caLL it - will stiLL have a future given the rise of new media, one-to-one communications and guerriLLa marketing.

This 16th annual edition of the Epica Book features more than 800 commercials, print ads,publications, internet sites, direct marketing operations and packaging design projects honoured in the 2002/03 Epica awards, Europe"s premier creative awards show.

Judged by journalists from 30 leading European advertising magazines, the 16t Epica awards attracted 5011 entries from 635 of the best European advertising agencies, photographers and production houses in 42 countries.All the winners and finalists are in the Epica Book, together with a selection of other high-scoring campaigns.

The Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary Europeancreative trends.

INTRODUCTION

Foreword by Marco Testa

2002 Winners

The Jury

Annual Report

EPICA D"OR 2002

"Bombay Dreams" by Lewis BLackwell

GETTY IMAGES PRIZE

Advertising Photography

FOOD & DRINK

Food

Confectionery & Snacks

Dairy Products

ALcohoLic Drinks A

ALcohoLic Drinks B

Non-ALcohoLic Drinks

CONSUMER SERVICES

Transport & Tourism

Retail Services

Financial Services

PubLic Interest

Communication Services

THE HOME

Homes, Furnishings & AppLiances

HousehoLd Maintenance

Audiovisual Equipment & Accessories

HEALTH & BEAUTY

ToiLetries & HeaLth Care

Beauty Products

Prescription Products & Services

AUTOMOTIVE

AutomobiLes

Automotive & Accessories

BUSINESS TO BUSINESS

Office Equipment

Business Services

Industrial & AgricuLturaL Equipment

FASHION

CLothing & Fabrics

Footwear & Personal Accessories

MISCELLANEOUS

Media

Recreation & Leisure

TECHNIQUES

Interactive

Media Innovation

Direct Marketing

PubLications

Packaging Design

ILLustration & Graphics