THE STORY OF THE HUMBLE CLUB FLYER IS ONE OF AN EVOLUTION.AN EVOLUTION, WHICH DIRECTLY MIRRORS THE RISE OF DANCE MUSIC AND CLUB, CULTURE OVER THE LAST 25 YEARS. WHAT WAS ONCE ONLY A BASIC MEANS OF COMMUNICATING INFORMATION SUCH AS, THIS PLACE,THIS TIME, THIS MUCH, HAS BECOME A DIVERSE MEDIUM ALLOWING ANY AND ALL FORMS OF VISUAL EXPRESSION TO BE UTILISED. TO GRAB THE ATTENTION OF THE POTENTIAL CLUBBER AND HELP THEM TO DECIDE THAT THIS EVENT OR NIGHT IS WORTH GOING TO.

THE STORY OF THE HUMBLE CLUB FLYER IS ONE OF AN EVOLUTION.AN EVOLUTION, WHICH DIRECTLY MIRRORS THE RISE OF DANCE MUSIC AND CLUB, CULTURE OVER THE LAST 25 YEARS. WHAT WAS ONCE ONLY A BASIC MEANS OF COMMUNICATING INFORMATION SUCH AS, THIS PLACE,THIS TIME, THIS MUCH, HAS BECOME A DIVERSE MEDIUM ALLOWING ANY AND ALL FORMS OF VISUAL EXPRESSION TO BE UTILISED. TO GRAB THE ATTENTION OF THE POTENTIAL CLUBBER AND HELP THEM TO DECIDE THAT THIS EVENT OR NIGHT IS WORTH GOING TO.

  BACK IN THE DAYS THE SCENE WAS SMALL.IN LONDON IN THE MID 80s ALL YOU NEEDED TO DO WAS GO INTO SOHO, TRADITIONALLY THE HEART OF THE CITY’S CLUB SCENE AND IN PARTICULAR A PUB CALLED THE "SPICE OF LIFE". ON ANY GIVEN WEEKEND A SMALL GROUP OF LIKE MINDED INDIVIDUALS WOULD GATHER TO SOCIALISE AND FLYERS WOULD BE PASSED OUT THEY WERE BASIC CUT AND PASTE, HAND DRAWN PIECES OF PHOTO COPIED PAPER BUT THEY GAVE YOU THE INFO THAT YOU NEEDED: WHERE AND WHEN, AS WELL AS WHO MAY BE DJING, (ALTHOUGH THE DJ WAS NOT AT THE TIME AS POWERFUL A DRAW AS HE OR SHE MAYBE TODAY).

SOME OF THESE EARLIER FLYERS WERE BEAUTIFUL IN THEIR SIMPLICITY AND WERE QUITE DIFFERENT FROM WHAT HAS BECOME POSSIBLE NOWADAYS WITH THE ALMOST UNIVERSAL ACCESS TO COMPUTERS AND GRAPHIC PACKAGES.

AS THE DANCE SCENE AND IN PARTICULAR THE WAREHOUSE SCENE BEGAN TO KICK OFF THERE WAS A WHOLE GENERATION WHO BEGAN TO REALISE THAT YOU DIDN"T NEED A TRADITIONAL CLUB SPACE TO THROW A PART"L FIND AN ABANDONED SPACE, BRING THE SOUND, THE DRINK AND THE PEOPLE AND THAT"S ALL YOU NEEDED. THE FLYER WAS THE INFORMER. IN A FEW SHORT YEARS THE SCENE HAD BECOME SO SUCCESSFUL THAT THE SPIRIT OF COMPETITION INEVITABLY STARTED TO REAR ITS HEAE~ IT WAS IN THIS ENVIRONMENT THAT THE FLYER AS WE KNOW IT TODAY WAS BORN. WITH SO MANY PARTIES STARTING TO HAPPEN AS WELL AS CLUBS WANTING A PIECE OF THE ACTION THAT THEY WERE MISSING, THE CHALLENGE WAS ON, TO CAPTURE THE IMAGINATION OF THE PEOPLE.

A REVOLUTION IN GRAPHICS WAS BEGINNING WITH PEOPLE SUCH AS SWIFTY OR TREVOR JACKSON IN LONDON SHAPING AND FORMING THE IDENTITY FOR VARIOUS MUSIC SCENES SUCH AS THE ACID JAZZ OR HIP-HOP MOVEMENTS THAT WERE BUILDING MOMENTUM. THESE STORIES WERE BEING MIRRORED ACROSS THE WORLD AS CLUB CULTURE UNDERWENT AN UNPRECEDENTED EXPLOSION IN POPULARITY.

THE PAGES OF THIS BOOK CONTAIN A SMALL INSIGHT INTO THE CREATIVITY THAT HAS BEEN EMPLOYED TO PRODUCE MEMORABLE IMAGES IN THE FORM OF THE CLUB FLYER. IT WOULD TAKE MANY MORE VOLUMES THAN THIS ONE TO FULLY EXPLORE THIS SUBJECT BUT YOU HAVE TO START SOMEWHERE AND I THINK THAT THIS COLLECTION OF FLYERS IS A GOOD TO BEGIN A PLACE AS ANY HERE"S TO THE PAST AND ON TO THE FUTURE.