IDEO is one of the world's largest and most successful design and development firms. Its client list is an A-Z of leading international corporations, from Procter & Gamble,BMW and Steelcase to Microsoft, Pepsi and T-Mobile.The company was formed in 1991 and its founders, David Kelley, Bill Moggridge and Mike Nuttall, are design pioneers of California's Silicon Valley, riding the wave of high-tech innovation in the region...

IDEO is one of the world"s largest and most successful design and development firms. Its client list is an A-Z of leading international corporations, from Procter & Gamble,BMW and Steelcase to Microsoft, Pepsi and T-Mobile.

The company was formed in 1991 and its founders, David Kelley, Bill Moggridge and Mike Nuttall, are design pioneers of California"s Silicon Valley, riding the wave of high-tech innovation in the region. A multi-disciplinary organization with more than 350 staff worldwide, IDEO has a distinctive design methodology and a renowned culture and process of innovation, which has resulted in an unrivalled track record in developing the products of tomorrow.

This revised edition brings up to date the first in-depth study of IDEO"s working methods and design output. It takes an unprecedented look behind the scenes in Palo Alto, San Francisco and London. Featuring essays,interviews and case studies, it is a highly illustrated guide to one of the world"s most creative companies.

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Come together

Focused chaos

Product lust

Design the experience

Speculative concepts

Modelling the future