Color is an integral part of every design - even black text on a white page. Along with type and imagery it is a key building block in all visual communication. Skilful use of color can transform the mundane into the sublime: color can evoke an atmosphere, analyze and signpost information, draw and divert attention, attract or repel, provoke or soothe. Big Color presents a stunning portfolio of design work, gathered from around the world, which exemplifies the use of color in a range of applications - from corporate stationery to web design. Its aim is to inspire and inform - to show how color can held you communicate.
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Big Color is a collection of some of the most exciting recent graphic-design work chosen specifica|iy to highlight the ways in which the designers have exploited color to strengthen the effect of their designs.
The book is split into two sections: Lo-Beam and Hi-Beam. The first section takes work that uses a softer range of colors for its effect, while the second section shows how vivid colors, and bold contrast, enhance the impact of the featured pieces.
Big Color includes work printed in one-, two-, three-, and full-color processes and illustrates that it is not necessarily the number of colors available, but the way in which they are used that makes for a successful design.
With clear and informative text. design details, and a useful glossary of terms, Big Color helps ensure that your designs will never be left in the shader
