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图书 THE NEW YORK FESTIVALS(9)(精)
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For forty-three years, THE NEW YORK FESTIVALS has honored excellence in communications media which touch the hearts and mind of readers, listeners and viewers worldwide. Founded in 1957 as an international awards competition designed primarily to reward outstanding achievements in non-broadcast media, the Festival achieved pre-eminence in the industrial/educational area in the course of its first twenty years...

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For forty-three years, THE NEW YORK FESTIVALS has honored excellence in communications media which touch the hearts and mind of readers, listeners and viewers worldwide. Founded in 1957 as an international awards competition designed primarily to reward outstanding achievements in non-broadcast media, the Festival achieved pre-eminence in the industrial/educational area in the course of its first twenty years.

During the 1970’s, two other international competitions were added which would experience unrivaled growth in prestige and importance -- TV and cinema advertising and TV programming and promotion. Competitions for international radio advertising, programming and promotion were launched in 1982, and for print advertising, collateral materials, design, photography and illustration in 1984. In keeping pace with the changing trends and technologies, an international New Media competition was added in 1992. The Global Awards for international healthcare communications was added to the roster in 1994. In 1995 another new competition was launched for Advertising/Marketing Effectiveness (AME). And in 2001,The International Midas Awards was launched to recognize the world’s best work in financial services communications.

THE NEW YORK FESTIVALS experienced exponential expansion, from 1,000 entries in 1979, to more than 16,000 entries in all media in 2000. industry acceptance and participation are symbolized by the Festival’s prestigious Board of Distinguished Judges and Advisors, comprising a veritable "Who’s Who" of the world leaders in communications. In 2000, more than 12,000 print, radio and TV advertising entries from sixty-four countries competed for honors.

目录

Official Representatives of the New York Festivals

History of The New York Festivals

A Salute to the World’s Best Work

2000 Board of Distinguished Judges and Advisors

2000 Advertising Judges

United Nations Awards

Magazine & Newspaper Consumer & Trade

Grand Award: Best Magazine Advertisement

Product and Services Categories

Trade Categories

Craft & Technique Categories

Best Use of Medium

Grand Award: Public Service

Public Service Advertising

Outdoor, Transit &Posters

Grand Award: Best Billboard

Product and Services Categories

Best Use of Medium

Public Service Advertising

Promotions Marketing, Direct Response,

Specialty Advertising, Internet Advertising

Promotions Marketing

Direct Response

Direct Mail

Specialty Advertising

Website Advertising & Design

Design: Packaging Design / Company Literature / Corporate Identity

Grand Award: Best Design

Packaging Design

Company Literature

Corporate Identity

Craft Categories

Index

标签
缩略图
书名 THE NEW YORK FESTIVALS(9)(精)
副书名
原作名
作者 本社编
译者
编者
绘者
出版社 The New York Festivals
商品编码(ISBN) 9780965540353
开本 16开
页数 394
版次 1
装订 平装
字数
出版时间 2001-01-01
首版时间 2001-01-01
印刷时间 2001-01-01
正文语种
读者对象 青年(14-20岁),普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类
图书小类
重量 2.32
CIP核字
中图分类号
丛书名
印张 24.62
印次 1
出版地 美国
311
236
31
整理
媒质 图书
用纸 普通纸
是否注音
影印版本 原版
出版商国别 US
是否套装 单册
著作权合同登记号
版权提供者
定价
印数
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作品荣誉
主角
配角
其他角色
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