Any high-ranking company in today's business world owes its success just as much to its image as to the quality of its product. This, coupled with the considerable importance of trade shows in attracting clients, has led many companies to seek the advice of some of the leading names in contemporary architecture and design when planning their trade show stands. Hence, the birth

of an entirely new discipline, combining marketing strategies and architectural creativity.

Any high-ranking company in today"s business world owes its success just as much to its image as to the quality of its product. This, coupled with the considerable importance of trade shows in attracting clients, has led many companies to seek the advice of some of the leading names in contemporary architecture and design when planning their trade show stands. Hence, the birthof an entirely new discipline, combining marketing strategies and architectural creativity.

A stand must be, on the one hand, sufficiently innovative and eye-catching to attract visitors and, on the other, in perfect consonance with the product on display. Both factors are equally important; one without the other would result in an ineffective stand design.

The nearly 100 stands in this collection have been selected using this dual criteria. They are examples of some of the finest work being done in architecture today, with outstanding designs displaying creative use of technology and atypical materials; and, from a marketing perspective, they succeed in conveying the company"s brand image and in attracting visitors.From one-room stalls to sprawling multi-storied stands, representing companies as diverse as footwear, automobiles and perfume, this collection covers aspectrum of design schemes: simple and classy, technologically savvy andspectacular, young and brash, sophisticated and sublime. With work from suchmasters as Fabio Novembre, Richard Hywel Evans, Simone Micheli, StefanZwicky and Zaha Hadid, we hope to provide the reader with a thorough andreliable source of inspiration.

Introduction

Mercedes-Benz. Frankfurt 2001

Ixilum

Philips AEG

Media Markt

Bisazza

Art Bit

Deutsche Post Immobilien

Jazztel

Kodak

Ecomed

Grohe

Rolf Benz

Siemens mobile

Atmosphere

Ricoh

Bertelsmann

General Electric Plastics

KPMG

Design in ZUrich

Berker

Emap

Panasonic

Gin Tonic

Gaudi

Durable

Century nidau

Mercedes-Benz. Barcelona 1999

Gira

Heidelberg Druckmaschinen AG

Mero

YelloMiles GmbH

atg. Art Technology Group

0c6

Appendi-Minimo

Windsor

Bisazza

Gandia B1asco

Microsoft

Layetana

Grundig

Azabache Rioja

Telef6nica

BMW

Siteco

VDP

EIIesse

La casa en forma

Space magazine

Audi

FIorette / VegaMayor

IngersoLL-Rand

RenauLt. BarceLona 2@@1

InnovaL

Bertrandt

Baumann

BLueprint

Mtv

Cemex

Automotive

CasaweIL

LG electronics

WeLonda

Chic

HispaLyt

Indian MotorcycLe

Info Pavillion

Systemfabrik explore!

DamLier Chrysler

Edra

Wella

Prospa

Burkhardt Leitner constructiv

Live in Spain

Looky

Knauf

Schweizer Textilverband

Mercedes-Benz. Detroit 2002

VIAG interkom

Ansorg

Esprit jewel

RenauLt. BrusseLs 2002