Long before writing was created, people replaced written words with pictures. Those who sold goods or services displayed signs above their doors. These were the first visual brandmarks. Today we have more sophisticated ways of relaying the same information. One glance at the pages of will make you realize that photography has replaced the various display techniques used long a.qo.

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From cities across the United States design firms have been selected to showcase their work in Hot Graphics USA No. 2. Each has provided its own statement of purpose. This volume helps to illustrate graphic design's unusual power due to the growing reliance of the modern world on visual communications to express its messages.

In Hot Graphics USA No. 2 you will witness the fact that books, magazines, newspapers, television, movies and the Internet deliver a high percentage of their information in visual rather than verbal form.

This reliance on visual language makes consumers aware of the incremental nuances in the images they see, giving graphic designers an unprecedented opportunity to manipulate the man-made environment through their work.

All phases of graphic design are included, making this an unparalleled sourcebook for those seeking inspiration or resources for annual reports, advertising, brochures/collateral, direct mail, editorial design, environmental design, identity design, Internet design, motion graphics, pack- aging, P-O-P/signs/displays, posters, public service/pro bono, sales promotion, and self promotion. It's all here.

Each section of this book will treat you to the visionary spirit, bold excitement, and that special warm sensuality that is envi sioned so well by American designers.

Introduction

Alexander Isley Inc

Allemann Almquist & Jones

Antista Fairclough

Axiom Creative Group

Beauchamp Group

Brainstorm

Cahan &. Associates

Crawford/Mikus Design

Creativille, Inc.

Decker Design

Dever Designs

DuPuis Group

Frankfurt Balkind

Griffith Phillips Creative

Hornall Anderson Design Works

Hull Creative Group

Kolar Design Assoc.

kor group

Larsen Design + Interactive

Libera Design Inc.

Lorenc + Yoo Design

MLR Design

Selbert Perkins Design

Shimokochi/Reeves

SooHoo Designers

Sunspots Creative

Supon Design Group

Tajima Creative

Tom Graboski Associates, Inc. Design

Wallace Church, Inc..