Any high-ranking company in today's business world owes its success just as much to its image as to the quality of its product. This, coupled with the considersable importance of trade shows in attracting clients, has led many companies to seek the advice of some of the leading names in contemporary architecture and design when planning their trade show stands. Hence, the birth of an entirely new discipline, combining marketing strategies and architectural creativity,

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This volume showcases the most thought-provoking and innovative temporary and commercial expressions of architecture. The stand designs shown here can be viewed as a three-dimensional version of marketing, bearing in mind the target audience, the site location, and of course the product to be displayed. Each proposal manages to imprint its own particular atmosphere, within the dynamic framework of changing trends and fashions.Numerous photographs, construction details and ground plans round off each proposal, making this a thorough and highly useful reference book.

D'Art Design Gruppe

iauffmann Theilig & Partner / Atelier Markgraph

Atelier BrUckner

Arno Design

Matali Crasset

D'ArI Design Gruppe

The Design Laboratory

Maria Llerena / Cristina L0pez-Lago

Formpol AG

Kurz und Partner Architekten

Simone Micheli

Schmidhuber + Partner

Bottega + Ehrhardt Architekten

Arno Design

BWM Architekten und Partner

Caramel architekten + Friedrich SUper

Schmidhuber + Partner

Burkhardt Leitner constructiv + Fleichman & Kirsch

Bonjoch Associats

ippolito fleitz grouP

D'Art Design Gruppe

Vicente Sarrablo, Cristina Garcia & Jordi Roviras

Lorenc Yoo Design

Formpol AG

D'Art Design Gruppe

Kill und lallnel Alchitekten

lrno Design

SChimdhuber + Partner / KMS