Cutting through traditional "data-based" dogmas about man- agement, A Pssion for Excellence champions the innovative,people-oriented spirit that made In Search of Excellence the bestselling business book ()fall time. Now, through hundreds of concrete, real-world examples, Tom Peters and Nancy Austin zero in on the key areas of competence that add up to excellence, offering scores of anecdotes and practical insights to help all businesspeople on their road to leadership, success,and most of all...excellence.

Foreword

Introduction: A Revolution Is Brewing

Part I: Common Sense

| A Blinding Flash of the Obvious

2 MBWA: The Technology of the Obvious

3 Integrity and the Technology of the Obvious

Part II: Customers

4 Common Courtesy: The Ultimate Barrier to Competitor

Entry

5 No Such Thing as a Commodity

6 "Mere Perception": On the Irreducible Humanness of

Customers

7 Quality Is Not a Technique

8 The "Smell" of the Customer

Some (More) Good Reading on Customers

Part III: Innovation

9 The Mythology of Innovation, or a Skunkworks Tale

10 Three Skunks

11 The Context of Innovation

12 The "Smell" of Innovation

Some (More) Good Reading on Innovation

Part IV: People, People, People

13 Bone-Deep Beliefs

14 Ownership!

15 ApplauseApplause

 Some (More) Good Reading on People

Part V: Leadership

16 Attention, Symbols, Drama, Vision--and Love

17 Transformations and Enhancements: Small Wins,

 Debureaucratizing and Pockets of Excellence

18 Coaching

19 DoingMBWA

20 Excellence in School Leadership

21 What Price Excellence?

Afterword

 Some (More) Good Reading on Leadership

Acknowledgments

A Guide to Key Concepts

 Index