Inside the Hottest Business, Meida and Technology Success of Our Time.

'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you' Sunday Telegraph

Is the definitive account of one of the most remarkable organizations of our time.

Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-two-year-old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of tens of billions of dollars.

Based on scrupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world.

In this updated version of the 2005 edition, David A. Vise brings readers fully up to speed on the latest developments and issues facing the company as it continues to expand and innovate while trying to sustain the guiding vision of its founders' mantra: DO NO EVIL.

Introduction

1. A Healthy Disregard for the Impossible

2. When Larry Met Sergey

3. Learning to Count

4. The Secret Sauce

5. Divide and Conquer

6. Burning Man

7. The Danny Sullivan Show

8. A Trickle

9. Hiring a Pilot

1o. You've Got Google

11. The Google Economy

12. And on the Fifth Day

13. Global Goooogling

14. April Fools

15. Pom Cookie Guy

16. Going Public

17. Playboys

18. Charlie's Place

19. Space Race

20. A Legal Showdown

21. A Virtual Library

22. Trick Clicks

23. Attacking Microsoft

24. Money Machine

25. The China Syndrome

26. Googling Your Genes

Appendix I: 23 Google Search Tips

Appendix II: Google Labs Aptitude Test (GLAT)

Appendix III: Google's Financial Scorecard

A NOTE ON SOURCES

ACKNOWLEDGMENTS

PHOTO CREDITS

INDEX