Giles Chapman is a leading international authority on the motor car, its industry, history and culture. An award-winning journalist and writer, he has published widely on all aspects of cars. He is the author of six books, including SUV; The World's Greatest Sport Utility Vehicles (Merrell), and is consultant editor for Merrelrs highly successful Car Design Yearbook.

Only the true fanatic can identify the marque of every car; for most of us it is the manufacturer's badge that must convey the message of the brand. But why do Ferraris carry a prancing horse? Why are three diamonds sported on every Mitsubishi? What lies behind the circled star of Mercedes-Benz? And what is the meaning of the Ghia symbol on Fords? With over 1000 illustrations, this indispensable and entertaining book reveals the fascinating secrets behind the genesis and evolution of 125 car logos from around the world, including every significant one currently in use and dozens more classic examples. This is an essential reference source for every car aficionado.

INTRODUCTION

CAR BADGES A-Z

PICTURE CREDITS

ACKNOWLEDGEMENTS