Chapter 1 公司简报
1-1 公司简介 Introducing the Company
1-2 产品介绍 Product Introduction
1-3 图表运用 Using Graphs in a Presentation
1-4 业绩描述 Performance Description
1-5 管理风格 Management Style
1-6 企业文化 Corporate Culture
1-7 商业环境 Business Environment
Chapter 2 电话沟通
2-1 接打电话 Making calls
2-2 电话留言 Leaving a Message
2-3 回复电话 Returning the Call
2-4 电话预约 Making Appointments
2-5 变更预约 Changing Appointments
Chapter 3 商务战略
3-1 市场调查 Market Study
3-2 促销方案 Sales Promotion
3-3 网上营销 Online Marketing
3-4 广告企划 Advertising
Chapter 4 商务会议
4-1 会议筹备 Preparation for a Meeting
4-2 会前致辞 Opening Speech
4-3 讨论议题 Discussion
4-4 陈述意见 Representing Ideas
4-5 赞成与反对 Agreement & Disagreement
4-6 会议结束 Closing a Meeting
Chapter 5 接待客户
5-1 迎接客户 Greeting Client
5-2 客户引荐 Clients Recommendation
5-3 商务着装 Business Dress Code
5-4 宴会邀请 A Dinner Invitation
5-5 商务用餐 At Dinner
5-6 实地参观 Site Visit
5-7 洽谈合作 Business Cooperation
5-8 送别客户 Seeing Off Clients
Chapter 6 商务谈判
6-1 讨论底线 The Bottom Line of Discussion
6-2 让步确认 Concession and Confirmation
6-3 支付方式 Modes of Payment
6-4 商标谈判 Negotiation on Trademarks
6-5 价格谈判 Negotiation on Prices
6-6 代理方式 Agent Approaches
6-7 合约洽谈 Contract Negotiation
Chapter 7 商务活动
7-1 开信用证 Opening a L/C
7-2 协商代理 Agency
7-3 新品发布 New Product Launch
7-4 参加展会 Exhibition
Chapter 8 商务旅行
8-1 预订机票 Booking a Ticket
8-2 办理登机 Airport Checking in
8-3 通关入境 Entering a Country
8-4 宾馆预订 Making Hotel Reservations
8-5 登记入住 Hotel Checking in
8-6 客房服务 Room Service
8-7 拜访客户 Calling on a Client
Chapter 9 商务休闲
9-1 观光游览 Sightseeing
9-2 城市介绍 City Introduction
9-3 吃吃喝喝 Eating and Drinking
9-4 逛街购物 Shopping
Chapter 10 商务贸易
10-1 建立关系 Establishing Business Relations
10-2 询价议价 Inquiry and Bargaining
10-3 查看样品 Sample Inspection
10-4 包装运输 Package and Transportation
10-5 保险业务 Insurance
10-6 确定订单 Orders Confirmation
10-7 支付款项 Effecting Payment
10-8 诉诸仲裁 Resorting to Arbitration
10-9 产品索赔 Product Claim
10-10 解决冲突 Resolving Conflicts
10-11 处理投诉 Dealing with Complaints
Chapter 11 企业人文
11-1 公司福利 Company Benefits
11-2 年终考核 Achievement Assessment
11-3 人事调动 Personnel Transfer
11-4 鼓励&帮助 Encouraging and Helping
11-5 意见&建议 Advice and Suggestions
