本书为《综合教程》(第二版)第3册，共8个单元，每个单元都由“说”、“听”、“读”和“写”4部分组成，另有一个“趣味阅读”部分。本书坚持实用英语的教学，又全面更新：新内容，新体系，新观念，新要求，加强对应用文等实用文体阅读能力的培养，将英语应用能力的训练具体体现与实用英语能力的培养之中，“教、学、考”相互照应。

《新编实用英语》系列教材是由教育部“高职高专教育英语课程教学指导委员会”根据《高职高专教育英语课程教学基本要求(试行)》组织编写的。《新编实用英语》(第二版)系列教材是在《新编实用英语》第一版的基础上修订而成。本套教材认真贯彻了“学一点、会一点、用一点”、“听、说、读、写、译并重”和“边学边用、学用结合”的原则。注重听说技能训练，注重对实用文体阅读能力的培养，将应用语言基本功的能力与实际涉外交际相结合。

本套教材还注重“教、学、考”相互照应。学完第2册可参加“高等学校英语应用能力考试”的B级考试，学完第4册可参加A级考试。

本书为《综合教程》(第二版)第3册，共8个单元，每个单元都由“说”、“听”、“读”和“写”4部分组成，另有一个“趣味阅读”部分。本书为4色印刷，版式精美，并配有录音带。

1 Promoting Activities

Section ⅠⅦⅧ Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ Maintaining a Sharp Eye

 Passage Ⅰ Promotion Methods

 Passage Ⅱ 10 Rules for Attending Exhibitions in China

Section Ⅳ Trying Your Hand

Section Ⅴ Having Some Fun

2 Company Profiles

Section Ⅰ Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ Maintaining a Sharp Eye

 Passage Ⅰ Haier Culture，Haier Brand and Haier Idea

 Passage Ⅱ Everyone Has a Chance to Win

Section Ⅳ Trying Your Hand

Section Ⅴ Having Some Fun

3 Purchase and Pavment

Section Ⅰ Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ Maintaining a Sharp Eye

 Passage Ⅰ Who Is Using My Credit Card Today?

 Passage Ⅱ E-business Means Opportunities

Section Ⅳ Trying Your Hand

Section Ⅴ Having Some Fun

4 Training Across Cultures

Section Ⅰ Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ Maintaining a Sharp Eye

 Passage Ⅰ Cultural Stereotypes and Misundeerstandings

 Passage Ⅱ Change，or Get Left Behind

Section Ⅳ Trying Your Hand

Section Ⅴ Having Some Fun

5 Brands and Adertisements

Section Ⅰ Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ Maintaining a Sharp Eye

 Passage Ⅰ Elsie the Cow

 Passage Ⅱ Experiential Branding

Section Ⅳ Trying Your Hand

Section Ⅴ Having Some Fun

6 Sharting the Loss

Section Ⅰ Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ Maintaining a Sharp Eye

 Passage Ⅰ Shanng Economic Losses Through Insurance

 Passage Ⅱ Be Careful with Your Policy

Section Ⅳ Trying Your Hand

Section Ⅴ Having Some Fun

7 Busy Agenda and Schedule

Section Ⅰ Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ Maintaining a Sharp Eye

 Passage Ⅰ A SurveyReporton Owner—Manager in the UK

 Passage Ⅱ Michael Dell and His Business

Section Ⅳ Trying Your Hand

Section Ⅴ Having Some Fun

8 Thinking Global,Acting Local

Section Ⅰ Talking Face to Face

Section Ⅱ Being All Ears

Section Ⅲ Maintaining a Sharp Eye

 Passage Ⅰ Real WTO Challenges for China

 Passage Ⅱ Sustainability

Section Ⅳ Trying Your Hand

Section Ⅴ Having Some Fun

NEW WORDS AND EXPRESSIONS

VOCABULARY

PHRASES