PART ONE The Environment of Business
CHAPTER ONE
What Is Business?
CHAPTER Two
The Evolution of Business
CHAPTER THREE
Entrepreneurs, Managers, and Employees
CHAPTER FOUR
Multinationals and the Global Environment of Business
CHAPTER FIVE
Business Ethics and the Legal Environment of Business
PART TWO The Human Side of Business
CHAPTER SIX
Leadership, Influence, and Communication in Business
CHAPTER SEVEN
Motivating and Managing People and Groups in Business Organizations
CHAPTER EIGHT
The Structure and Culture of a Business Organization
PART THREE A Functional Approach to Business
CHAPTER NINE
Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
CHAPTER TEN
Marketing and Product Development: Creating and Positioning Goods and Services
CHAPTER ELEVEN
Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
CHAPTER TWELVE
Operations and Materials Management: Managing the Production and Flow of Goods and Services
CHAPTER THIRTEEN
Human Resource Management: Acquiring and Building Employees' Skills and Capabilities
CHAPTER FOURTEEN
Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
CHAPTER FIFTEEN
Finance: Balancing Risk and Return to Increase Profitability
