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图书 管理(第4版)/英语专业工商管理双语教学教材系列
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本书是英语专业工商管理双语教学教材系列之一。本书简要地概述了各职能领域最重要的基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。对于商务英语类专业的双语教学来说,该系列丛书内容详略得当,语言准确流畅,是一套值得信赖的英语专业工商管理双语教学的系列教材。希望此系列教材能够丰富商务英语类专业的课程设置,满足广大师生的需求,同时也希望我国商务英语教育蓬勃发展!

目录

Part1 Managing Effectively

1Levels of Management 8

Decision Making: Interaction among Management Layers 9

2Functions of Managers lO

Planning 10

Cross Functional Teamwork: Interaction of Functions to Achieve the Strategic PLan 12

Organizing14

Leading 16

GLobal Business: Conflicts with the Goal of a Multinational Corporation 18

Controlling 19

GLobal Business: Leadership Styles for GlobaL Business 20

Integration of Management Functions 23

Use of Technology and Software to Improve Management Functions 23

Software to Improve Management Functions 24

Decision Making: Using Managerial Functions to Make Decisions 25

3Managerial Skills 25

Conceptual Skills 25

Interpersonal Skills 26

Technical Skills 26

Decision-Making Skills 27

Summary of Management Skills 28

Decision Making: Determining the Required Management Skills 28

4How Managers Manage Time 29

Set Proper Priorities 29

Schedule Long 77me Intervals for Large Tasks 29

Minimize Interruptions 29

Small Business Survey: How Managers Run Meetings Efficiently 30

Set Short- Term Goals 31

Delegate Some Tasks to Employees 31

Decision Making: How to Manage Time to Complete a Project 31

College Health Club: Planning at CHC32

Summary 33

Key Terms 34

Review & Critical Thinking Questions 34

Discussion Questions 35

College Health club: Managing at CHC35

Investing in a Business 35

Case: Applying Management Skills36

Video Case: Managing at Caribou Coffee36

Internet Applications 37

Dell's Secret to Success 37

In-Text Study Guide 38

5Purpose and Types of Organizational Structure 43

How Organizational Structure Varies among Firms 44

Impact of lnformation Technology on Organizational Structure 47

Decision Making: Selecting an Organizational Structure47

6 Accountability in an Organizational Structure 48

Role of the Board of Directors 48

Small Business Survey: Who Are the Board Members of Small Firms? 49

Oversight of the Internal Auditor 53

Internal Control Process 53

Decision Making: Oversight of an Organizational Structure54

7Distributing Authority among the Job Positions 54

Centralization 54

Decentralization 55

Self-Scoring Exercise: How Decentralized Is Your Company? 56

Global Business: How Organizational Structure Affects the Control of Foreign Operations 57

Decision Making: Whether to Decentralize? 59

8Structures That Allow More Employee Input 59

Matrix Organization59

Intrapreneurship 60

Informal Organizational Structure 61

Decision Making: Creating an Effective Informal Structure 63

9Methods of Departmentalizing Tasks 64

Departmentalize by Function64

Departmentalize by Product 64

Cross Functional Teamwork: Relationship between Organizational Structure and Production 65

Departmentalize by Location66

Global Business: Organizational Structure of a Multinational Corporation 67

Departmentalize by Customer 67

Cross Functional Teamwork: Interaction among Departments 68

Decision Making: How to Departmentalize 69

College Health Club: Departmentalizing Tasks at CHC69

Summary 70

Key Terms 71

Review & Critical Thinking Questions 71

Discussion Questions 72

It's Your Decision: Organizational Structure at CHC72

Investing in a Business 73

Case: Creating an Organizational Structure73

Video Case: Student Advantage74

Internet Applications 74

Dell's Secret to Success 75

In-Text Study Guide 76

Part3Improving Productivity and Quality

10 Resources Used for the Production Process 8:

Human Resources 82

Materials 82

Other Resources 83

Combining the Resources for Production83

Decision Making: Determining the Resources Needed 84

11 Selecting a Site 84

Factors Affecting the Site Decision 84

Evaluating Possible Sites 85

Small Business Survey: Location as a Competitive Advantage 86

Global Business: Selecting a Foreign Production Site 87

Decision Making: Choosing the Optimal Site 87

12 Selecting the Design and Layout 88

Factors Affecting Design and Layout 88

Decision Making: Determining the Optimal Design and Layout 91

13 Production Control 91

Purchasing Materials 91

Small Business Survey: Why Do Firms Outsource Rather Than Produce

Some Products Themselves? 92

Inventory Control 94

Routing 96

Scheduling 96

Quality Control 99

Cross Functional Teamwork: Interaction of Functions Involved in Total Quality Management

GLobal Business: Global Quality Standards 101

Small Business Survey: Exposure to Liability Lawsuits 103

Decision Making: Deciding on Quality Control 104

14 Methods to Improve Production Efficiency 104

Technology 105

Economies of Scale106

Restructuring 109

Integration of the Production Tasks109

Decision Making: Tradeoffs from Production Decisions111

College Health Club: Average Cost at CHC111

Summary 112

Key Terms 113

Review & Critical Thinking Questions 113

Discussion Questions 114

It's Your Decision: Production Decisions at CHC114

Investing in a Business 115

Case: Selecting the Best Plant Site115

Video Case: Quality Control at Canondale116

Internet Applications II6

Dell's Secret to Success 116

In-Text Study Guide 117

Answers to In-Text Study Guide 121

Glossary 122

标签
缩略图
书名 管理(第4版)/英语专业工商管理双语教学教材系列
副书名
原作名
作者 (美)杰夫·马杜拉
译者
编者
绘者
出版社 人民邮电出版社
商品编码(ISBN) 9787115153784
开本 16开
页数 132
版次 1
装订 平装
字数 208
出版时间 2007-01-01
首版时间 2007-01-01
印刷时间 2007-01-01
正文语种
读者对象 青年(14-20岁),研究人员,普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类 教育考试-外语学习-英语
图书小类
重量 0.285
CIP核字
中图分类号 H31
丛书名
印张 8.75
印次 1
出版地 北京
255
206
10
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媒质 图书
用纸 普通纸
是否注音
影印版本 原版
出版商国别 CN
是否套装 单册
著作权合同登记号 图字:01-2006-4893
版权提供者 汤姆森学习出版集团
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