本书广泛收录了有关体育、文化和媒介三者关系的文章，既有经典的作品，也有新近的文献。本书内容丰富，讲解通俗易懂，适用于本科和研究生层次的文化与媒体研究、社会学、体育与休闲研究、传播学和性别研究等领域。本书为英文影印版。

《批判性读本：体育、文化和媒介》一书广泛收录了有关体育、文化和媒介三者关系的文章，既有经典的作品，也有新近的文献。适用于本科和研究生层次的文化与媒体研究、社会学、体育与休闲研究、传播学和性别研究等领域。本书给学生、教师和研究人员提供了这方面的核心阅读材料，可作为该领域的补充材料，也可以单独使用。

PUBLISHER'S ACKNOWLEDGEMENTS

SERIES EDITOR'S FOREWORD

ACKNOWLEDGEMENTS

CONTRIBUTORS

1 INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEX

PART Ⅰ MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS

OVERVIEW

2 SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS

3 THE TV AND SPORTS INDUSTRIES

4 THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS

5 CPORTS MEDIA SANS FRONTIERES

6 SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY

7 SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE DAILY PRESS

8 BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT PRODUCTION

9 MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICS

PART Ⅱ MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES

OVERVIEW

10 LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD

11 NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM

12 THE TELEVISED SPORTS MANHOOD FORMULA

13 THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN'

14 'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES IN SPORT AND POPULAR CULTURE IN 19905 AMERICA

15 WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND NATION

16 REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL?

17 SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES

18 CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY

19 INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE INEQUITY CONTINUES

FURTHER READING