王立非主编的《商务英语综合教程(3学生用书)》体现《教学要求》的培养目标，着重打牢语言基本功，商务专业素质与人文素养并重。编排和选材不仅注重学生正确世界观和道德观的形成，而且注重思维能力、创新能力和自主学习能力的培养。

强调语言、文化与商务三者的有机融合，语言技能、商务知识、文化知识按比例分配，培养学生的跨文化交际能力；兼顾同其他商务英语技能课程和商务专业课程的衔接。

每单元紧扣社会热点话题，选择不同难度和文体的课文，兼顾语言学习、商务通识、外国文化、中国文化；课文长短适中、语言精练，思想内涵深刻，语言可读性强，充分反映经济全球化时代的特点。

Unit 1 Travel Broadens the Mind

 Part One

Activation

 Part Two

Text I

Notes from a Small

Island

 Part Three

Text II

The Threshold of

Sustainability for

Protected Areas

 Part Four

Text III

The Great Escape

 Part Five

Study Skills: Adjectives Formed from

Nouns Plus -ed

Writing Skills: Using a Comparison

Matrix as an Outline

Case Study: The Economic and

Cultural Benefits of Sports Tourism

Video: Traveling in Italy

Unit 2 Home! Sweet Home!

 Part One

Activation

 Part Two

Text I

Please Marry Me

 Part Three

Text II

Work-life Balance

 Part Four

Text III

Immigration's Effect on

Families

 Part Five

Study Skills: Hyphenation

Writing Skills: Narrative Argument

Case Study: Having It All. a Little at a Time

Video: My Big Eat Greek Wedding

Unit 3 Welfare Is the Better Part of Well-being

 Part One

Activation

 Part Two

Text I

Job Insecurity and

the Welfare State in

a Globalized World

 Part Three

Text II

Traveling for Medical

Care

 Part Four

Text III

America's Golden Years: Ensuring Prosperity in an

Aging Society

 Part Five

Study Skills: Full Stop Used in

Abbreviations

Writing Skills: Text Organization

Case Study: Research on Healthcan Systems

Video: Can I Get Time and a Half?

Unit 4 You Can Make Your Life a Bed of Rose

 Part One

Activation

 Part Two

Text I

The Hidden Side of

Happiness

 Part Three

Text II

Getting Over the Job-loss

Blues

 Part Four

Text III

The Joy of Capitalism

 Part Five

Study Skills: Compound Words: n.+v.+-er

Writing Skills: Topic Sentence

Case Study: Psychological Intervention for Wenchuan Earthquake

Video: Interview with the "Superman"

Unit 5 From the Sublime to the Popular

 Part One

Activation

 Part Two

Text I

A Century of Cinema

 Part Three

Text II

Elvis — 30 Years Ago

and Now

 Part Four

Text III

The Asia Factor in Global

Hollywood

 Part Five

Study Skills: Newspaper Headlines

Writing Skills: Chronological

Narration

Case Study: Film Distribution

Video: Steve Binder Talks about the

King

Unit 6 Can Art Be Commercialized?

 Part One

Activation

 Part Two

Text I

Introduction of

Concerning the

Spiritual in Art

 Part Three

Text II

Commerce and the

Arts

 Part Four

Text III

Another Time, Another

Place

 Part Five

Study Skills: Use of Electronic Databases

Writing Skills: Formal Academic Writing

Case Study: Commercial and Artistic Appeals of Products

Video: Leaving Home: Orchestral Music in the Twentieth Century

Unit 7 When Literature Meets Business

 Part One

Activation

 Part Two

Text I

The Literature of

Knowledge and the

Literature of Power

 Part Three

Text II

Babbitt (excerpt)

 Part Four

Text III

The Century of the Cyclops

 Part Five

Study Skills: Foreign Words and

Loanwords

Writing Skills: Metaphor

Case Study: Representation of Business

in Literature

Video: Possession

Unit 8 You Reap What You Peddle

 Part One

Activation

 Part Two

Text I

The PR Industry

 Part Three

Text II

The Paradoxes of

Businesses as

Do-Gooders

 Part Four

Text III

The Road to Riches Is

Called K Street

 Part Five

Study Skills: Paradox

Writing Skills: Opening Paragraph

Case Study: Public Relations

Video: How to Brainwash a Nation?