本书主要取材于经典的工商管理专业书籍和文献，所选文章涵盖大量的专业词汇和表达，有助于学习者丰富专业英语知识、提高阅读能力、开拓国际视野。本书是工商管理及相关专业的专业外语课教材，也可作为企业管理人员的参考读物。本书特色如下：

内容广泛全书共20单元，内容涵盖管理学原理、市场营销管理、广告促销、财务管理、人力资源管理、国际营销等领域。

选文经典本书参考了大量的英文原版教材和专业文献，语言地道且难度适中，力求原汁原味地体现专业英语的文体结构、风格特征和修辞技巧。

形式新颖每单元除了课文和注释之外，还有丰富的练习和补充阅读材料，可以充分调动学习者的阅读兴趣。

Unit 1 The Evolution of Management as a Field of Study

Unit 2 The Scope of Management

Unit 3 What are Orgnizations ?

Unit 4 Developing Qpality and Competitive Advantage

Unit 5 Competitive Industry Environment Analysis

Unit 6 Materials and Process ~ Management of a Company

Unit 7 Operating Statement of a Company

Unit 8 Human Resource Management: An Overview

Unit 9 Types of Marketing Research

Unit 10 Defining Customer Value and Satisfaction

Unit 11 Delivering Customer Value and Satisfaction

Unit 12 Retailer Marketing Decisions

Unit 13 Integrated Logistics Management

Unit 14 The Characteristics of Services and Their Related Marketing Strafegies

Unit 15 How to Set a Price on a Product ,

Unit 16 Steps in Developing Effective Communication

Unit 17 Sales Promotion

Unit 18 The Realities of Public Relations

Unit 19 Personal Selling

Unit 20 Functions of Advertising

Key to Exercises