The book's easy to grasp design concepts, combined with numerous "before" and "after" illustrations, provides everything needed to create pages as effective as the work of professional designers.

Basics of Design - Layout & Typography for Beginners is a compact, visually-oriented guide for readers who need to create first-rate page designs for work or pleasure but who lack professional training in graphic design. The book's easy to grasp design concepts, combined with numerous "before" and "after" illustrations, provides everything needed to create pages as effective as the work of professional designers Part One introduces readers to important design principles and provides coverage on how to use color and images to add impact to designs. Part Two concentrates on the basics of typography. Part Three features a number of common design projects often encountered by beginners, including business cards,flyers, posters, newsletters, and more.

Preface

 Who Is This Book For?

 Special Features in This Book

PART 1 DESIGN AND LAYOUT BASICS

CHAPTER I

 Before You Begin to Design

 Decide WhatYou Want to Say

 Decide Who Your Audience Is

 Pick a Design Format

 Hints for Effective Cop)writing

 Quick Guide to Design Principles

 An Overview of the Design Process

 Summary

 Quiz Philosophy

 Mini Quiz #1

CHAPTER 2

 Emphasis

 Why Use Emphasis?

 Decide What Is Most Important

 Emphasis Techniques

 Emphasis Examples

 Too Much of a Good Thing

 Summary

 Mini Quiz #2

 Exercises

CHAPTER 3

 Contrast

 Why Use Contrast?

 Contrast Examples

 Summary

 Mini Quiz #3

 Exercise

CHAPTER 4

 Bolonce

 Why Use Balance?

 SymmetricaIVersus Asymmetrical Balance

 A Word About Proportion

 Balance Examples

 Summary

 Mini Quiz #4

 Exercise

CHAPTER 5

 Alignment

 Use Alignment to Improve Your Designs

 The Grid

 Text Alignment

 Group Related Elements

 Alignment Examples

 Summary

 Mini Quiz #5

 Exercise

CHAPTER 6

 Repetition

 Unity and Gestalt

 Repetition Examples

 Too Much of a Good Thing

 Summary

 Mini Quiz #6

 Exercise

CHAPTER 7

 Flow

 What Is Flow?

 Verbal Flow

 Visual Flow

 Flow Examples

 Summary

 Mini Quiz #7

 Exercise

CHAPTER 8

 Images

 Images Add Impact

 Photographs

 Illustrations

 A Word About Clip Art

 Type as Image

 Dingbats

 Visual Rules of Image Use

 Summary

CHAPTER 9

 Color

 Getting Started with Color

 The Secret Messages of Color

 Color and Computers

 Color Examples

 Tips for Using Color

 Summary

 Exercise

PART 2 TYPOGRAPHY BASICS

CHAPTER 10

 Overview of Technical Terms

 Basic Type Terms

 Type Anatomy

 Typefaces

 Type Styles and Type Families

 Type Sizes

 Weight

 Leccerspacing, Leading, and Word Spacing

 Type Alignments

 Line Length

 Categories of Type

 Font Software Formats

 Summary

 Mini Quiz #8

CHAPTER II

 A Few Simple Type Rules

 Use Plenty of Contrast

 Emphasis Again

 Keep Your Typeface Choices Simple

 Avoid Conflict

 Type Combinations That Work

 Type Usage Guidelines

 Summary

 Mini Quiz #9

 Exercises

PART 3 PROJECTS AND RESOURCES

CHAPTER 12

 Focus On

 Stationery Sets

 Jogos and Logotypes

 Flyers

 Banners

 Posters

 Newsletters

 Rsums

 Summary

 Exercises

CHAPTER 13

 Tools and Resources

 Critique Guide

 Typical Design Tools and Technology

 Desktop Publishing Software

 Clip Art and Type Sources

 Useful Books

CHAPTER 14

 Mini Quiz Answers

 Glossary

 Index