It is easy to be overwhelmed by the sheer volume of business books flooding the market today.Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside.In Aesop and the CEO,David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written.Further,in a clever melding of modern business sense and ancient wisdom,he has used the animal-based stories of Aesop as springboards to launch these 50 lessons.Both entertaining and informative,Aesop and the CEO includes advice from well-known leaders such as Bill Gates,Sam Walton,Donald Trump,and Lee Iacocca.The short,easy-to-read vignettes cover every aspect of corporate life: negotiations,hiring and firing,mergers and acquisitions,marketing and sales,and day-to-day management.

The Ant and the Grasshopper.The Hate and the Tortoise,The Lion and the Mousewe remember them as short,sweet bedtime tales with talking animals and pithy morals.But Aesop's ancient fables were originally conceived and compiled to instruct adults--not children--in proper,prudent behavior.

In this book,David Noonan reintroduces almost fifty of these simple yet powerful lessons,illuminated with the accounts of renowned leaders like Bill Gates,Sam Walton,Oprah Winfrey,Colin Powell,and Mrs.Fields.Every aspect of corporate life is addressed in these concise vignettes: negotiations,hiring and firing,mergers and acquisitions,marketing and sales,and day-to-day management.

Preface

Introduction:Aesop's Life and Fables

REWARDS and INCENTIVES

　The Hound and the Hare

　The Donkey Eating Thistles

　The Donkey Carrying Salt

　Jupiter and the Bee

MANAGEMENT and LEADERSHIP(Communicating Effectively)

　The Monkey and the Dolphin

　The Rooster and the Jewel

　The Rooster and the Fox

　The Goatherd and the Goats

　The Mice in Council

EFFECTIVE MANAGEMENT and LEADERSHIP(Fostering Teamwork and Controlling Stress)

　The Bundle of Sticks

　The Fox and the Grapes

　The Horse and the Laden Donkey

　The Hawk and the Pigeons

　The Horse and the Groom

　The Lion and the Mouse

WINNING BUSINESS STRATEGIES

　The Lion,the Bear,and the Fox

　The Fox and the Cat

　The Fox and the Lion

　The Wolf in Sheep's Clothing

The Ant and the Grasshopper

The Farmer and His Sons

The Eagle and the Beetle

BUSINESS STRATEGIES THAT FAILED

HUMAN RESOURCES

HUMAN RESOURCES

MARKETING PRODUCTS AND SERVICES

NEGOTIATIONS MERGERS AND ALLIANCES