本书秉承从基础词句到实战对话进阶式的科学学习原理，分为两大部分：基础词句篇和实战提高篇。基础词句篇精选商务实战中常用的351个高频词汇举例说明，每个词汇给出两个代表性的商务实战句，方便读者体会语境。实战提高篇精选商务实战中的71个主题设置情景对话，每个主题不仅有相应的听说误区知识，还有商务礼仪知识，以及其他一些拓展学习的商务语境词汇。

 基础词句篇

最基础的词句 商务日常交际

 见面寒暄Small Talk

 自我介绍Self-Introduction

 节日祝福Blessings

 礼尚往来Exchanging Gifts

 互相帮助Offering and Receiving Help

必备常用词句 商务日常事务

 预约客户Making an Appointment

 接待来访Receiving Visitors

 处理投诉Settling Complaints

 接打电话Making and Receiving Phone Calls

 安排会议Arranging Meetings

 会议发言Presentation at the Meeting

 安排出差Arranging Business Trips

 参加商展At the Trade Shows

难度实战词句 商务实务操作

 询盘Enquiries

 报盘Offers

 还盘Counter-Offers

 付款方式Terms of Payment

 订货Orders

 包装Packing

 交货Delivery

 保险Insurance

 商品检验Commodity Inspection

 投诉与仲裁Complaint and Arbitration

 实战提高篇

UNIT 1 商务接待

 邀请客户Inviting Customers

 机场接人Meeting at the Airport

 款待客户Entertaining Customers

 参观公司Visiting the Company

 送别客户Seeing Off Customers

UNIT 2 商务会议

 筹划会议Planning the Meetings

 组织会议Organizing the Meetings

 会议开始Call to 0rder

 对策讨论Discussion on Countermeasures

 会议发言Presentation at the Meeting

 会间休息Meeting Break

 会议总结Meeting Summary

UNIT 3 商务旅行

 行程安排Travel Schedule

 预订机票Air-Ticket Reservation

 办理登机手续Check-in

 确认航班Flight Confirmation

 预订宾馆Hotel Reservation

 客房服务Room Service

 结账退房Checking out

 饭店就餐Dining at the Restaurant

 谈论景点Talking of Scenic Spots

 乘出租车Taking a Taxi

UNIT 4 商务社交

 安排约见Making an Appointment

 见面问候Greetings

 解释误会Explaining Misunderstandir

 参加派对At a Party

 商务聚会Business Parties

 商务宴请Business Dinner

 出行观光Sightseein9

UNIT 5 市场营销

 市场调查Market Survey

 市场开发Market Development

 营销战略Marketing Strategy

 产品推销Product Promotion

 参加商展At the Trade Show

 促销活动Promotional Compaign

 讨价还价Bargaining

 售后服务After-sales Service

UNIT 6 商务谈判

 询盘Inquiries

 报盘Offers

 还盘Counter-Offers

 返还盘Counter Counter-Offers

 付款方式Terms of Payment

 下订单Placing Orders

 折扣和佣金Discount and Commission

 签订合同Signing the Contract

 保险Insurance

 包装与装运Packing and Shipping

 商品检验Commodity Inspection

 投诉与仲裁Complaints and Arbitration

UNIT 7 贸易方式

 一般贸易General Trade

 补偿贸易Compensation Trade

 加工贸易Processing Trade

 装配贸易Assembling Trade

 寄售贸易Consignment Trade

 易货贸易Barter Trade

 对销贸易Counter Trade

 多边贸易Multilateral Trade

 边境贸易Frontier Trade

UNIT 8 银行业务

 业务咨询Business Consulting

 旅行支票Traveler’s Check

 货币兑换Currency Exchange

 信贷控制Credit Control

 开立信用证Opening a Letter of Credit

 国际支付International Payment

UNIT 9 合资合作

 成立合资企业Establi shing Joint Ventures

 技术合作Technological Cooperation

 合作生产Cooperative Production

 兼并与收购Merger and Acquisition

 投资合作Investment Cooperation

 代理Agency

 贸易合作Trade Cooperation