本书简单、明了地把撰写国际商业汁划书的复杂过程掰开揉碎并传授给我们，使任何一个有志创业的年轻人、寻求重新择业的下岗者、发现了独特市场机会的生意人、具有创新理念和独特创意的管理人，在读完本书之后，都可以摩拳擦掌、信心百倍地撰写自己的国际商业计划书。如果说上个世纪80年代的中国，众多的创业家和企业家，是出于贫穷和无奈，靠直觉和天赋打下一片商业天地，那么今天，有知识、有报负、有眼光的企业家则必须走上系统自觉有准备的国际化之路。撰写一份有说服力的国际商业汁划书正是企业进行各项商业投资和拓展活动的必要保证。本书浅显易懂，可操作性强，是撰写商业计划书快速入门的好教材。

本书适用于各类商务英语大学本科、专科学生；合资、独资、国有企业公司的企业活动策划人员；各类商务写作和企业策划培训人员；也适合作为工商管理硕士创业学课程的辅助教材。

Chapter 1: WHY WRITE AN INTERNATIONAL BUSINESS PLAN.9

Chapter 2: BASIC PLAN ELEMENTS AND VARIATIONS

Chapter 3: BUILDING A PLAN: FUNDAMENTAL ISSUES

Chapter 4: BUILDING A PLAN: GLOBAL EXPANSION ISSUES

Chapter 5: ASSEMBLING THE WORKING GROUP

Chapter 6: PLAN SECTION 1: INTRODUCTION

Chapter 7: PLAN SECTION 2: COMPANY BACKGROUND AND DESCRIPTION

Chapter 8: PLAN SECTION 3: PRODUCTS AND SERVICES

Chapter 9: PLAN SECTION 4: MANUFACTURING OR METHODOLOGY

Chapter 10: PLAN SECTION 5: MARKETING

Chapter 11: PLAN SECTION 6: MANAGEMENT AND ORGANIZATIONAL STRUCTURE

Chapter 12: PLAN SECTION 7: HUMAN RESOURCES

Chapter 13: PLAN SECTION 8: SPECIAL TOPICS

Chapter 14: PLAN SECTION 9: FINANCIAL INFORMATION

Chapter 15: BUSINESS PLAN DRAFTING WORKSHEET

Chapter 16: SAMPLE PLAN #1: SOFTWARE COMPANY

Chapter 17: SAMPLE PLAN #2: TECHNOLOGY MANUFACTURER

Chapter 18: SAMPLE PLAN #3: GOODS & SERVICES RETAILER

Chapter 19: SAMPLE NON-DISCLOSURE AGREEMENT

Chapter 20: SAMPLE FINANCIAL STATEMENTS

Chapter 21: SAMPLE COVER PAGE AND LEGENDS

Chapter 22: GLOSSARY

Chapter 23: RESOURCES

    THE AUTHORS