本教材针对实际贸易工作需要，结合高职高专教学特点和学生的实际情况，采用双语模式，讲授贸易过程中最重要的内容。

本教材的主要内容包括商务沟通（商务英语写作和商务英语会话、现代交际工具介绍）、建立业务关系、商务谈判（询盘及回复，报盘、还盘和接受）、合同履行（合同概述、价格、付款、装运、包装、保险、申诉与索赔）、外贸单证（信用证、质量证、重量证、产地证、商业发票、提单、装箱单、保险单、装运通知单、报关单、报检单等）、电子商务（电子商务介绍、B2B网站阿里巴巴综合应用介绍）等。本教材力求涵盖当今互联网贸易中最实用的基本内容，涉及Alipay（支付宝）、TradeManager（阿里旺旺）、Skype（网络电话）等最新支付手段和通信方式的详细介绍，google.com、alibaba.com等重要网站的介绍，以及实际工作中各种单证的介绍及缮制等。

本教材针对实际贸易工作需要，结合高职高专教学特点和学生的实际情况，采用双语模式，从商务英语口语、商务英语函电、商务谈判技巧、外贸单证、电子商务等多个方面综合讲授贸易过程中最重要的内容。

本教材共6大部分16个单元，分别讲述商务沟通、业务关系的建立、商务谈判、合同的履行、外贸单证及电子商务等方面的相关内容。本教材语言通俗易懂，内容新颖、实用，可引导学生进入一个直观的仿真的商务环境中学习，从多方面训练学生的贸易实战能力。

本教材主要适用于高职高专院校、本科院校举办的二级职业技术学院、继续教育学院和民办高校使用，主要针对商务英语专业和经贸专业的学生，以及电子商务等其他专业的学生，还可供其他自学者及相关从业人员参考。

Part Ⅰ Business Communications

Unit One Business English Writing and Speaking

   Section 1 Business English Writing

   Section 2 Business English Speaking

   Section 3 Negotiation Strategies

   Exercises

Uint Two Modern Communication Tools

   Section 1 E-mail

   Section 2 TradeManager

   Section 3 Skype

   Section 4 Negotiation Strategies

   Exercises

Part Ⅱ Establishing Business Relationships

Unit Three Establishing Business Relationships

   Section 1 Dialogue

   Section 2 Specimen Letters

   Section 3 Negotiation Strategies

   Exercises

Part Ⅲ Business Negotiations

Unit Four Inquiries and Replies

   Section 1 Dialogue

   Section 2 Specimen Letters

   Section 3 Negotiation Strategies

   Exercises

Unit Five Offers, Counter-offers and Acceptance

   Section 1 Dialogue

   Section 2 Specimen Letters

   Section 3 Negotiation Strategies

   Exercises

Part Ⅳ Performance of Contracts

Unit Six Contracts

   Section 1 Dialogue

   Section 2 Specimen Contract

   Section 3 Specimen Letters

   Section 4 Negotiation Strategies

   Exercises

Unit Seven Price

   Section 1 Introduction to Price

   Section 2 Dialogue 

   Section 3 Specimen Letters

   Section 4 Negotiation Strategies

    Exercises

Unit Eight Payment

    Section 1 Introduction to Payment

    Section 2 Dialogue

    Section 3 Specimen Letters

    Section 4 Safe Payment Strategies of E-bank

    Exercises

Unit Nine Shipment

    Section 1 Introduction to Shipment

    Section 2 Dialogue

    Section 3 Specimen Letters

    Section 4 Work Procedure of Export Sea Transportation Based on CIF and CFR

    Exercises

 Unit Ten Packing

    Section 1 Introduction to Packing

    Section 2 Dialogue

    Section 3 Specimen Letters

    Section 4 Practical Packing Strategies

    Exercises

Unit Eleven Insurance

   Section 1 Introduction to Insurance

    Section 2 Dialogue

    Section 3 Specimen Letters

    Section 4 International Cargo Transportation Insurance

    Exercises

Unit Twelve Complaints, Claims and Arbitration

    Section 1 Introduction to Complaints, Claims and Arbitration

    Section 2 Dialogue

    Section 3 Specimen Letters

    Section 4 Negotiation Strategies

    Exercises

Part Ⅴ Documents

Unit Thirteen Documents（I）

    Section 1 Letter of Credit

   Section 2 Inspection Certificates

   Section 3 Certificate of Origin and GSP Form A

   Section 4 Commercial Invoice

   Exercises

Unit Fourteen Documents （11）

   Section 1 Bill of Lading

   Section 2 Packing List, Weight Memo, Measurement List and Shipping Advice

   Section 3 Insurance Policy

   Section 4 Customs Declaration Form

   Exercises 

Part Ⅵ E-commerce

Unit Fifteen Introduction to E-commerce

   Section 1 Brief Introduction to E-commerce

   Section 2 Search Engine

   Section 3 Domain Name and Website

   Exercises

Unit Sixteen B2B Website--Alibaba. com

   Section 1 Brief Introduction to Alibaba

Section 2 Buying Overview

Section 3 Selling Overview

Section 4 Account Information

Exercises

Appendix A Sketch Map of Foreign Trade Procedure

References