本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。

本教材特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机的衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。

Acknowledgement

Abbreviations

Pronunciation Table

Bookmap

Unit 1

 Text A How to Get Straight A's

 Language in Use

 Text B Dell's Story

Unit 2

 Text A A Brand-new Pair of Shoes

 Language in Use

 Text B Wrigley's

Unit 3

 Text A The Making of a Success Story

 Language in Use

 Text B Auction

Unit 4

 Text A The Top Five Inventions That Shrunk the World

 Language in Use

 Text B Thank God It's Friday!

Unit 5

 Text A Beauty and Love

 Language in Use

 Text B A Starbucks Story

Unit 6

 Text A If Only

 Language in Use

 Text B The Baker Who Beat McDonald's

Unit 7

 Text A A Good Heart to Lean on

 Language in Use

 Text B Samsung

Unit 8

 Text A Pets -- A Part of American Family

 Language in Use

 Text B Walt Disney: A Short Biography

Unit 9

 Text A Doing Well by Doing Good

 Language m Use

 Text B Human Resources Management

Unit 10

 Text A If I Were a Boy Again

 Language in Use

 Text B Black Tuesday

Unit 11

 Text A A Lesson Learned at Midnight

 Language in Use

 Text B Different Types of Stocks

Unit 12

 Text A Ask, Ask, Ask

 Language in Use

 Text B The Wal-Mart Story

Unit 13

 Text A The Littlest Fire-fighter

 Language in Use

 Text B FORD Motor Company History

Unit 14

 Text A The Daffodil Principle

 Language in Use

 Text B Sales Promotion

Unit 15

 Text A My Forever Valentine

 Language in Use

 Text B The History of Coca Cola

Unit 16

 Text A The Midnight Visitor

 Language in Use

 Text B Hans Wilsdorf and His Amazing Watch

Grammar References

Style Guides

Glossary

Presupposed Vocabulary List