In The C Student's Guide to Success, leading advertising executive--and former C studentRon Bliwas presents a program often can'tfail principles for climbing to the top, using your brains and talents rather than family connections or fancy degrees.

Some people graduate from college, and employers covet them: They are the best and the brightest, with stellar grades and great connections, able to land their dream jobs with major corporations right after school.

This book is not for those people.

In The C Student's Guide to Success, leading advertising executive--and former C studentRon Bliwas presents a program often can'tfail principles for climbing to the top, using your brains and talents rather than family connections or fancy degrees.

Bliwas uses real-world examples of business leaders, revealing how they identified and overcame their own weaknesses, and vaulted ahead of peers who had money and family connections. In surveying the come-from-behind success stories of his subjects, Bliwas provides creative, insightful, down-to-earth advice for new graduates, the recently employed, and those with a few false starts under their belt who are looking to get on the right track.

Introduction

MAKE THE MOST OUT OF MANY MENTORS

TRUST YOUR INSTINCT

STRIVE TO BE A BETTER PERSON THAN AN EMPLOYEE

TAKE RESPONSIBILITY SERIOUSLY

MASTER THE ART OF PURPOSEFUL LEARNING

TAKE ADVANTAGE OF UNEXPECTED OPPORTUNITIES

SELL WHAT YOU BELIEVE

GO WHERE THE STARS AREN'T

BE A SMART RISK-TAKER

OVERCOME STRAIGHT-LINE THINKING

Acknowledgments

About the People Interviewed in the Book

Index

About the Author