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图书 INTRODUTION TO BUSINESS(精)
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In friendly, engaging style, Madura's dedicated business planning outline and trademark chapter-by-chapter projects challenge students to create their own business idea, then consider essential decisions based on the text's practical, applied concepts, teamwork exercises, and real-world examples of the Internet's role in today's businesses.

目录

PART I

Organization of a Business

Chapter 1

Planning a Business

Chapter 2

Selecting a Form of Business Ownership

Chapter 3

Business Ethics and Social Responsibility

PART II

Business Environment

Chapter 4

Economic Environment

Chapter 5

Industry Environment

Chapter 6

Global Environment

PART III

Management

Chapter 7

Fundamentals of Effective Management

Chapter 8

Organizational Structure

Chapter 9

Production Management

Chapter 10

Improving Production Quality and Efficiency

PART IV

Managing Employees

Chapter 11

Motivating Employees

Chapter 12

Hiring, Training, and Evaluating Employees

PART V

Marketing

Chapter 13

Product and Pricing Strategies

Chapter 14

Distribution Strategies

Chapter 15

Promotion Strategies

PART VI

Financial Management

Chapter 16

Accounting and Financial Analysis

Chapter 17

Financing

Chapter 18

Business Investment

PART VII

Special Topics

Chapter 19

Information Systems and Technology

Chapter 20

Risk Management

Chapter 21

Synthesis of Business Functions

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书名 INTRODUTION TO BUSINESS(精)
副书名
原作名
作者 JEFF MADURA
译者
编者
绘者
出版社 THOMSON
商品编码(ISBN) 9780324006759
开本 16开
页数 578
版次 1
装订 精装
字数
出版时间 2001-01-01
首版时间 2001-01-01
印刷时间 2001-01-01
正文语种
读者对象 青年(14-20岁),研究人员,普通成人
适用范围
发行范围 公开发行
发行模式 实体书
首发网站
连载网址
图书大类
图书小类
重量 1.65
CIP核字
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丛书名
印张 36.125
印次 1
出版地 美国
282
222
28
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用纸 普通纸
是否注音
影印版本 原版
出版商国别 AU
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