本书共分16个单元，每个单元均包括学习目的、两篇相关专业知识的课文、词汇、应用写作、实践、商务英语基础知识，并收录了大量的专业实用词汇。本书结构清晰、适用性强、内容丰富，几乎涵盖了商务交际中的所有主要环节并按其实务操作的先后顺序分单元编写。涉及商务交流、商务信息、市场营销、谈判、询盘、报盘、还盘、递盘、反还盘、订货及订单执行、商务合同、支付、信用证、保险、索赔与理赔、包装、运输、代理、备忘录和公告等内容。

本书共分16个单元，主要内容包括商务交流、商务信息、市场营销、谈判、询盘、报盘、还盘、递盘、反还盘、订货及订单执行、商务合同、支付、信用证、保险、索赔与理赔、包装、运输、代理、备忘录和公告等，结构清晰、内容丰富、适用性强。

本书可作为高等职业院校、高等专科院校、成人高等院校及本科院校下设的二级职业技术学院、继续教育学院和民办高校的管理、文秘、经济、商务英语、国际贸易及其他相关专业学生的教材，也可作为五年制高职院校、中等职业学校相关专业的教材，还可供社会相关从业人士参考使用。

Unit 1 Commercial Communication

Part A Introduction of Company and Product

Applied Writing

Part B Making Business Arrangements

Practice

Unit 2 Commercial Information

PartA Business Information Collecting

Applied Writing

Part B The Processing and Transmitting of Commercial Information.

Practice

Unit 3 Marketing Ⅰ

Part A Marketing Channels

Applied Writing

Part B Brand and Price

Practice

Unit 4 Marketing Ⅱ

Part A Promotion and Advertising

Applied Writing

Part B Image and Services

Practice

Unit 5 Negotiation

Part A Negotiation Techniques

Applied Writing

Part B The Nature of Cross-cultural Negotiation

Practice

Unit 6 Inquiry and Offer

Part A Inquiry

Applied Writing

Part B Offer

Practice

Unit 7 Counter-Offer, Bid and Counter-Counter-Offer

Part A Counter-Offer and Bid

Applied Writing

Part B Counter-Counter-Offer

Practice

Unit 8 Orderand Fulfillment

Part A Acceptance and Order

Applied Writing

Part B Declining an Order

Practice

Unit 9 Business Contract

Part A Business Contract

Applied Writing

Part B Sale Contract

Practice

Unit 10 Payment Ⅰ

Part A The Method of Payment

Applied Writing

Part B Digital Wallet and Electronic Check

Practice

Unit 11 Payment Ⅱ

Part A An IntroductionofL/Cs

Applied Writing

Part B Application for a Letter of Credit

Practice

Unit 12 Insurance

Part A Insurance

Applied Writing

Part B Sharing Economic Losses Through Insurance

Practice

Unit 13 Claim and Adjustment

Part A Claim

Applied Writing

Part B Adjustment

Practice

Unit 14 Packing and Shipment

Part A Packing

Applied Writing

Part B Shipment

Practice

Unit 15 Agency

Part A Agency

Applied Writing

Part B What to Be Covered in Agency Agreement..

Practice

Unit 16 Memoranda and Notice

Part A Memoranda

Applied Writing

Part B Notice

Practice

Reference Answers

Unit 1

Unit 2

Unit 3

Unit 4

Unit 5

Unit 6

Unit 7

Unit 8

Unit 9

Unit 10

Unit 11

Unit 12

Unit 13

Unit 14

Unit 15

Unit 16

References