本书是“会展英语系列教材”之第三册，旨在弥补目前高等院校会展系列教材中缺少针对性较强的英语文化和礼仪类教材而编写。

本书由8个单元构成，采用案例导入法编写，既阐述了会展业的礼仪概念和文化理论，也注重了中西方礼仪文化的介绍与对比，同时结合实际会展案例，系统地介绍了会展礼仪相关规范和具体技巧。本书为会展从业人员和会展专业的学生提供了较为系统的指导，对他们提高文化素养和职业素质具有一定的指导意义。

本书为前期出版的《会展英语》、《会展实务英语》的配套教材，专门针对英语文化和礼仪编写而成。

本书由8个单元构成，采用案例导入法编写，既阐述了会展业的礼仪概念和文化理论，也注重了中西方礼仪文化的介绍与对比，同时结合会展案例，系统地介绍了会展礼仪相关规范和具体技巧。

本书既可作为会展经济及相关专业大专院校的教材，也可供会展从业人员参考。

Unit 1 General Introduction

   Part A What is Etiquette and Protocol?

   Part B Etiquette and Protocol in Events and Exhibitions

   Part C Think Rightly: Ethics and Etiquette

   Target Practice

Unit 2 Professional Image for Event Staff

   Part A The Basics of Professional Images

   Part B The Images in Business

   Part C Body Language

   Part D Top Ten Body Language Tips

   Target Practice

Unit 3 Daily Etiquette for Event Staff

   Part A How to Introduce and Be Introduced

   Part B Handshakes

   Part C Business Cards

   Part D Telephone Courtesy

   Part E Appointment and Visiting

   Target Practice

Unit 4 Pre-con Meeting Etiquette

   Part A Invitation Etiquette

   Part B Conference Room Layout and Seating Arrangement

   Part C Formal Event Etiquette--Arrival and Seating

   Target Practice

Unit 5 On-Site Etiquette

   Part A Greeting Etiquette

   Part B Trade Show Booth Etiquette Can Attract Attendees

   Part C Speech Etiquette

   Part D Etiquette of Audience and Listeners

   Part E Negotiation Etiouette

   Part F On-Site Event Orchestration

   Target Practice

Unit 6 Post-Event Etiquette

   Part A Gift-Giving Etiquette

   Part B Business Entertainment

   Part C Table Manners

   Part D Tips for Gift-Giving

   Target Practice

Unit 7 Etiquette in Event Countries

   Part A Europe

   Part B Africa

   Part C The Middle East

   Part D Asia and the Pacific

   Part E America

   Target Practice

Unit 8 Event Ethics, Etiquette and Essentials A～Z

   Target Practice

References