《旅游管理综合英语》是整套教材的第一种。作为前导教材，它肯定是宏观的而不是微观的，旨在为整个旅游业勾勒出一幅全景画。本书全面地介绍本产业的来龙去脉、基本管理理念、分支行业概貌、总体发展趋向乃至企业文化塑造。作为全套教材的前导，本书只能是综合性的而不是分解式的。它旨在使学员对整个旅游业的全局了然于胸，从而为他们进行旅游专业各分支方向的专门英语深造奠定一个基础。

本书是为适应21世纪高职教育而编写的教材。全书共18课，内容涵盖广泛、丰富，涉及了诸如旅游业概论、旅游沟通、旅游营销、旅行社、饭店、旅游购物、康乐、旅游交通、旅游文化以及国际旅游业等方面。

本书可作为高等院校、高职旅游学校旅游外语系及旅游专业高年级学生的教材，也可作为在职旅游管理人员、中等旅游职业学校教师的参考书。

Unit One

 WHAT IS TOURISM

 Text A: What Is Tourism

 Text B: Trends in Tourism

 Exercises

Unit Two

 TOURISM ATTRACTIONS AND TOURISTS

 Text A: Tourism Attractions

 Text B: Motivations and Tourists

 Exercises

Unit Three

 TOURISM DEVELOPMENT AND SUSTAINABILITY

 Text A: Tourism Development

 Text B: The Principles of Sustainable Management

 Exercises

Unit Four

 TOURISM PLANNING

 Text A: Planning and Tourism

 Text B: Planning for and of Tourism

 Exercises

Unit Five

 TOURISM COMMUNICATION

 Text A: Communication : The Foundation

 Text B: Travel Industry and Internet Commerce

 Exercises

Unit Six

 TOURISM MARKETING.

 Text A: Strategic Tourism Marketing

 Text B: What Is Tourism Marketing

 Exercises

Unit Seven

 TRAVEL OPERATIONS

 Text A: Types of Travel Operations

 Text B: Sales

 Exercises

Unit Eight

 THE PROFESSION OF TOUR GUIDE

 Text A: The Qualifications of a Good Tour Guide

 Text B: Professional Standards for Hawaii's Guides

 Exercises

Unit Nine

 HOTEL (I)

 Text A: The Process of Hotel Management

 Text B: The Hotel as Theater

 Exercises

Unit Ten

 HOTEL (II)

 Text A: The Secret Service

 Text B: Pollution Solutions from Miami Inter—continental

 Exercises

Unit Eleven

 SHOPPING.

 Text A: Shopping in China

 Text B: The Urge to Shop

 Exercises

Unit Twelve

 BUSINESS OF LEISURE & RECREATION IN GENERAL

 Text A: The Nature of Leisure & Recreation

 Text B: Business of Leisure & Recreation with Economic Social Changes

 Exercises

Unit Thirteen

 LEISURE & RECREATION MANAGEMENT IN ACTION

 Text A: Trends of Business of Leisure & Recreation

 Text B. TQM in Business of Leisure & Recreation

 Exercises

Unit Fourteen

 HUMAN RESOURCES MANAGEMEN

 Text A: Why HR Matters Now More Than Ever?

 Text B: Power to the People

 Exercises

Unit Fifteen

 TRANSPORTATION

 Text A: Transportation Mode Selection Decisions

 Text B: Passenger Transport——Airline, Sea, Rail, Road

 Exercises

Unit Sixteen

 TOURISM CULTURE (I)

 Text A: Your Real World or Mine?

 Text B: Cultural Tourism

 Exercises

Unit Seventeen

 TOURISM CULTURE (II)

 Text A: The Effects of Culture on Travel

 Text B: How to Market Tourism Internationally?

 Exercises

Unit Eighteen

 CONVENTIONS AND EXHIBITIONS

 Text A: MICE as Defined

 Text B: Who Can Successfully Cope with Different Meeting Marlcets?

 Exercises

主要参考书目