When I started working in advertising I thought that ideas where the driving force of the industry. Silly me. Of course I later figured out that it was all about numbers.

But I have to say, that for the last couple of years, I've realized that it's not about numbers anymore. Numbers evolved into something else. Something worse.

INTRODUCTION

Foreword by Juan Cabral

2007 Winners

The Jury

Annual Report

EPICA D'OR 2007

Cadbury's Dairy Milk "Gorilla"

France 24 "Beyond the News"

Pepsi "Dare for More"

Diesel "Heidies"

FOOD & DRINK

Food

Confectionery & Snacks

Dairy Products

Alcoholic Drinks

Non-Alcoholic Drinks

CONSUMER SERVICES

Communication Services

Transport & Tourism

Retail Services

Financial Services

Public Interest

THE HOME

Audiovisual Equipment & Accessorie

Homes, Furnishings & Appliances

Household Maintenance

HEALTH & BEAUTY

Beauty Products & Services

Toiletries & Health Care

FASHION

Clothing & Fabrics

Footwear & Personal Accessories

AUTOMOTIVE

Automobiles

Automotive & Accessories

MEDIA & ENTERTAINMENT

Media

Recreation & Leisure

BUSINESS TO BUSINESS

Industrial & Agricultural Products

Professional Equipment & Services

Prescription Products

DIRECT MARKETING

Consumer Direct

Business to Business Direct

TECHNIQUES

Media Innovation

Advertising Photography

Illustration & Graphics

Publications

Packaging Design

INTERACTIVE

Websites (Durables)

Websites (Non-Durables)

Websites (Business to Business)

Online Ads

Online Films

Integrated Campaigns