本书以外贸企业和跨国公司从事国际商务话动时所经历的各个环节为主线，以它们的经营活动所面临的内外环境、所涉及的因素为纲，以既阐述国际商务知识，又培养英语语言能力和跨文化商务交际能力为指导思想，真实地再现这类企业从事国际商务活动的自然流翟。正是在这个意义上，本书在理论联系实际、帮助学习者努力实现学以致用的目标方面作了大胆的尝试和创新。
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目录
UNIT 6 Preparation for International Market
Chapter 19 Motivations to Go Abroad
Section One: Business Communications
Making an Offer
Section Two: Text
Motivations to Go Abroad
Section Three: Exercises
Section Four: Big Fueling Station
Section Five: Business Reading
Concerns and Problems of Going International
Chapter 20 International Market Research
Section One: Business Communications
Doing Business in China
Section Two: Text
International Market Research
Section Three: Exercises
Section Four: Big Fueling Station
Section Five: Business Reading
Potato Chip's Global Marketing
Chapter 21 Determining Research Objectives
Section One: Business Communications
Decision Making in China
Section Two: Text
Determining Research Objectives
Section Three: Exercises
Section Four: Big Fueling Station
Section Five: Business Reading
Using Aims and Objectives to Create a Business Strategy——Experience from Kellogg
UNIT 7 International Marketing
Chapter 22 What Is Marketing
Section One: Business Communications
Product Presentation
Section Two: Text
Marketing
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Marketing Is All Around Us
Chapter 23 The Marketing Process
Section One: Business Communications
Marketing Strategy
Section Two: Text
The Marketing Mix
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Segmentation
Chapter 24 Target Market Selection
Section One: Business Communications
Developing a New Market
Section Two: Text
How to Select Target Market
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Estimating Market Potential
Chapter 25 Marketing in the 21st Century
Section One: Business Communications
Counter-Offer
Section Two: Text
Global Marketing in the Twenty-first Century
Section Three.: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Brand Management or Customer Management
UNIT 8 Negotiation and Contract
Chapter 26 Business Negotiation
Section One: Business Communications
Meeting a Trade Delegation
Section Two: Text
Steps of Business Negotiation
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Negotiating Skills
Chapter 27 Establishment of Contract
Section One: Business Communications
Contract Negotiation over the Phone-Price
Section Two: Text
Fundamentals of a Contract
Section Three: Exercises
Section Four: BizFueling Station
Section Five: Business Reading
Breach of Contract
Chapter 28 Business Contract
Section One: Business Communications
Drafting Contract
Section Two: Text
Drafting a Contract
Section Three : Exercises
Section Four: B~ Fueling Station
Section Five: Business Reading
Purchase Contract
Chapter 29 Function of Trade Terms
Section One: Business Communications
Specific Enquiry
Section Two: Text
Function of Trade Terms
Section Three: Exercise
Section Four: Big Fueling Station
Section Five: Business Reading
Purpose and Scope of Incoterms
Chapter 30 Commonly Used Trade Terms
Section One: Business Communications
Emergency Call: Dispute Settlement
Section Two: Text
Commonly Used Trade Terms
Section Three: Exercises
Section Four: Big Fueling Station
Section Five: Business Reading
A View of the Structure of Incoterms 2000
UNIT 9 International Payment
Chapter 31 Terms and Instruments of Payment
Section One: Business Communications
Declining Payment by D/P
Section Two: Text
Terms of Payment
Section Three: Exercises
Section Four: Big Fueling,Station
Section Five: Business Reading
Instruments of Payment
Chapter 32 Documentary Collection
Section One: Business Communications
Both Sides Make Some Concessions
Section Two: Text
Procedures of Documentary Collection
Section Three: Exercises
Section Four: Big Fueling Station
Section Five: Business Reading
DP and DA
Chapter 33 Letter of Credit
Section One: Business Communications
Accepting Payment by D/P
Section Two: Text
Documentary Credit
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Procedures & Types of L/C
UNIT 10 Shipment and Insurance
Chapter 34 Modes of Transportation
Section One: Business Communications
Shipment
Section Two: Text
Modes of Transport
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Clause of Shipment
Chapter 35 Insurance and Its History
Section One: Business Communications
Insuring the Glassware
Section Two: Text
History of Insurance
Section Three: Exercises
Section Four: Btz Fueling Station
Section Five: Business Reading
The Advantages of Your Own Ocean Cargo Policy
Chapter 36 Cargo Insurance
Section One: Business Communications
Lodging a Claim
Section Two: Text
Risk Management and Cargo Insurance
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Ocean Marine Cargo Insurance Clauses
KEY TO EXERCISES
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- 新教材完全解读 物理 9年级/下 人 全彩版
- 管理秘书实务精讲与实训(第2版21世纪经济管理精品教材)/文秘系列
- 被唤醒的条款(反倾销特殊市场情形规则理论与实务)
- 霍金(轮椅上的宇宙之王)/给孩子榜样的力量
- 母婴健康素养三字经
- 如是茶席(精)
- 厨余垃圾贴纸游戏书/垃圾分类全知道
- 玛丽·居里(两获诺贝尔奖的女科学家)/给孩子榜样的力量
- 图书馆民国时期文献特藏书库基本要求 WH/T 95-2022
- 思想政治理论与实践 2022
- 绿色化学
- 催化重整装置操作工(石油化工职业技能培训教材)
- 高等数学学习方法指导(硕士研究生入学考试指导用书)
- 中国(德文版)(精)
- 中国特色村实践探索/名村中国系列
- 医韬(中医药的发展与中华民族的复兴)(精)
- 社会工作文选(总第2辑2007.7)
- 亲爱的别走/都市情爱物语系列
- 社会工作文选(总第4辑2007.9)
- 油田企业设备管理
- 调皮的蓝纽扣(读故事学字词)/儿童快乐阅读
- 原油及加工科技进展
- 情感的困惑(遭遇激情)
- 历史的记忆(英汉对照)
- 透明桌面便签插件 MyNote
- 河北搜才网
- 白鸽PDF阅读器
- 农产品追溯
- 易购票
- 情景设置
- WIFI指南针
- 朗读听书
- 3D铁架人动态锁屏
- 劲手彩虹输入法
- 摇汽水
- 水晶按钮
- 简笔画记忆汉化版
- 坦克勇士 Tank Warriors
- 绿豆蛙消消玩
- Classic Drum - 爵士鼓
- 沿着港口 Down The Hatch
- 战棋连连看
- 智力训练
- 空中大作战连连看
- 楼下女友请签收
- 我成了他的班主任
- 我们村的年轻人
- 侠探简不知
- 青青子衿
- 樱桃红之袖珍妈妈
- 剿匪英雄
- 我的儿子是奇葩
- 开国元勋朱德
- 黑白禁区