本书是新闻传播学专业英语教材，共分为18个单元，内容大致涵盖大众传播事业的主要部类和新闻与传播学的主要领域。适合新闻与传播学专业本科生和硕士研究生共同使用。本书所选文章，主要来自新闻学、传播学、政治学、经济学、法学、文化学、社会学等方面的文献。

本套丛书涵盖新闻学、传播学两大学科和新闻学、广播电视、广告三个专业。21世纪已经来临，集聚力量，重新编写出一套体系完整的，能够为新世纪的新闻教育和新闻人才培养服务的新闻传播学的系列教材，已经成为人们的共识。正是基于这一点，中国人民大学出版社组织编写7％~21世纪新闻传播学系列教材。编著者都是各教学领域的专家，其中有许多人是相关学科的学术带头人。收入本系列的教材，有国家级重点教材，有部级重点教材，其他教材也都是经过严格筛选的精品，充分保证了其质量和权威性。本套教材的特点具体如下：第一，内容新，涵盖广。第二，写法新。第三，作者阵容强大。总之，这套教材的出版能够较好地满足新时代新闻传播学教学发展的需要，在宏观上，使学生把握新闻传播学的基本理论，熟悉其整体的框架；在微观上，能够借助教学使学生对新闻传播学的实践业务知识有具体的了解。

Unit 1 Introduction

　Passage One The Meaning of "Communication"

　 Passage Two McQuail's Normative Theories

　Passage Three Hot and Cold

　Passage Four Minerva's Owi

Unit 2 Books

　Passage One Books in History

　Passage Two Book Publishing

　Passage Three The Printing Press as an Agent of Change

　Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing

Unit 3 Magazines

　 Passage One Magazine as Media Innovators

　Passage Two Magazines Push Images Over Words

　Passage Three Luce and Time

　Passage Four Early Periodical as Publicist Instrument of Criticism

Unit 4 Newspapers

　Passage One What if There Were No Newspaper?

　 Passage Two A Newspaper Industry Casualty You May Have Missed

　 Passage Three The New York Times in 1990s

　Passage Four Natural History of the Newspaper

Unit 5 Film

　Passage One Importance of Movies

　Passage Two The Structure of the Western Film

　Passage Three Hollywood's Big Six

　Passage Four Schindler's I.ist: The Role of Memory

Unit 6 Radio

　Passage One FM's Rise

　Passage Two Characteristics of American Radio

　Passage Three Trends and Convergence in Radio and Sound Recording

　Passage Four The Assets and Liabilities in Radio

Unit 7 TV

　Passage One Impact of Television

　Passage Two Culture

　Passage Three The Case for Television Journalism

　Passage Four CBS News

Unit 8 Internet and Media Convergence

　Passage One Internet

　Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure

　Passage Three Weblogs, Citizen Journalists and Traditional Media

　Passage Four Media Convergence and Complications

Unit 9 Media Education and Media Literacy

　Passage One The Origin of Journalism Education

　Passage Two What They Don't Teach at J-School

　 Passage Three Green-Eyeshades Versus the Chi-Squares

　Passage Four Elements of Media Literacy

Unit 10 Advertising

　Passage One Media Choices

　Passage Two Origins of Advertising

　Passage Three Advertising: The Magic System

　Passage Four Advertising: Agencies and Copywriters

Unit 11 Public Relations

　Passage One Defining Public Relations

　Passage Two Public Relations Services

　Passage Three Newsmaking

　Passage Four The Roots of Public Relations

Unit 12 Media Economy

　Passage One Economic Foundation of Mass Media

　 Passage Two The Two Economies

　Passage Three Television Programming

　 Passage Four Rupert Murdoch

Unit 13 Culture Industry and Culture Studies

　Passage One Culture Industry Reconsidered

　Passage Two What Is British Cultural Studies?

　Passage Three Properties of the New Media and a Socialist Strategy

　Passage Four Hegemony: An Overview

Unit 14 Process of Mass Communication

　Passage One Encoding/Decoding

　Passage Two The Acts of Communication

　 Passage Three The Circuit and the Acts

　Passage Four Selecting the News: Gatekeeping

Unit 15 Effects and Audience of Mass Communication

　Passage One Effects Studies

　Passage Two The Uses and Gratifications Model

　Passage Three TV and Learning

　Passage Four Scientific and Nonscientific Polls

Unit 16 Mass Communication and Society

　Passage One Some Social Functions of the Mass Media

　 Passage Two The Masses: The Implosion of the Social in the Media

　 Passage Three The Debate over Civic Journalism

　Passage Four Investigative Reporting

Unit 17 Mass Communication and Social Control

　Passage One Government Manipulation of Media

　Passage Two Of the Liberty of Thought and Discussion

　Passage Three The Principles

　Passage Four Jefferson's View of the Press

Unit 18 Laws and Ethics of Mass Communication

　Passage One The First Amendment to the Constitution

　Passage Two The Means to the End

　 Passage Three Should the Names of Rape Victims Be Published?

　 Passage Four Attributing a Libel Is No Defense

Appendix A Key to Exercises

Appendix B Chinese Translations

参考文献