本书是一本综合性的国际商务英语教材，包括国际贸易、国际商务管理、进出口贸易、商务谈判、国际货物运输、市场营销和国际支付与结算以及各种单证、保险等内容。本书既可以作为商务贸易专业英语教材使用，也可以作为国际贸易专业教师进行双语教学的参考书，还可以为从事国际贸易工作的相关人士提供帮助。

本书立足于国际商务英语的理论和实务，结构完整、内容全面，基本涵盖了国际贸易、国际商务管理、进出口贸易、商务谈判、国际货物运输等主要内容，语言浅显易懂，章节清晰明了。在选材方面，注重内容的时效性和典型性，以最典型和新鲜的商务语言传递最新的国际商务信息和当今商务热点。

本书每章之后都配有相关的练习，题型多样，针对性强，能让学习者更好、更全面地巩固所学业务知识，掌握实际操作技能。此外，本书还配有专门的电子课件，方便教学使用。

本书可作为各类高校商务英语、国际贸易、国际金融等专业的教材使用，也可作为从事外贸工作的相关人士提高专业英语水平和业务工作能力之用。

前言

Unit One INTERNATIONAL BUSINESS

 1.1 What Is International Business?

 1.2 The Scope of International Business Activities

 1.3 Commercial Risk

 1.4 Commercial Credit

 1.5 International Business Management

 1.6 A Brief Introduction to WTO

 EXERCISES

Unit Two INTERNATIONAL TRADE

 2.1 Introduction

 2.2 Business Preparatory Work

 2.3 Business Negotiation and Establishment of Contract

 2.4 Export and Import Documentation

 2.5 The Performance of an Export Contract

 EXERCISES

Unit Three BUSINESS NEGOTIATION

 3.1 Overview of Business Negotiation

 3.2 The Principles of Business Negotiation

 3.3 Preparation for Negotiation

 3.4 General Procedures in Business Negotiation

 3.5 Negotiation Strategies and Tactics

 3.6 Language for Negotiation

 3.7 Cultural Influence on Negotiation

 EXERCISES

Unit Four INTERNATIONAL TRADE TERMS

 4.1 Definition of International Trade Terms

 4.2 The Role of International Trade Terms

 4.3 International Rules and Practices on Trade Terms

 4.4 Ways to Select a Price Trade

 EXERCISES

Unit Five PRICING PRINCIPLES

 5.1 How to Determine the Price for Imports and Exports?

 5.2 Selection of Money of Account

 5.3 Commission and Discount

 5.4 Pricing Strategies and the Clause of Price

 EXERCISES

Unit Six INTERNATIONAL TRANSPORTATION

 6.1 Major Modes and the Choice of Mode

 6.2 Major Shipping Document--Bill of Lading

 6.3 Other Shipping' Documents

 6.4 Perils and Losses

 6.5 Marine Insurance Clauses

 6.6 Ocean Marine Cargo Clause of CIC

 6.7 Import and Export Cargo Insurance Practices in China

 6.8 Shipping Clause and Insurance Clause in the Sales Contract

 EXERCISES

Unit Seven MARKETING

 7.1 What Is Marketing?

 7.2 Marketing Orientations

 7.3 The Nature of Marketing

 7.4 Domestic Marketing and International Marketing

 7.5 The Marketing Mix

 7.6 Marketing Environment

 7.7 Market

 7.8 Marketing Strategy

 7.9 Marketing Research

 7.10 Understanding Consumer Behaviour

 EXERCISES

Unit Eight PAYMENT TOOLS IN INTERNATIONAL SETTLEMENT

 8.1 Introduction

 8.2 Credit Instrument-Bill of Exchange

 8.3 Credit Instruments-Promissory Note and Cheque

 8.4 Documents--Documentary Bill, Commercial Invoice, Packing List and Insurance Policy

 EXERCISES

Unit Nine PAYMENT METHODS IN INTERNATIONAL SETTLEMENT

 9.1 Introduction

 9.2 Remittance

 9.3 Collection

 9.4 International Factoring and Forfeiting

 9.5 Letter of Credit

 9.6 Letter of Guarantee and Stand-by Credit

 EXERCISES

Unit Ten BUSINESS LETTERS

 10.1 Establishing Business Relations

 10.2 Inquiry Letter

 10.3 Offers, Counter-offers and Declining Offers

 10.4 Order and Order Acceptance

 10.5 Complaints and Claims

 EXERCISES

References