BEC考试自1994年起在我国各大中城市全面开展，影响逐年深入，反响巨大。在经济全球化背景下，剑桥商务英语学习及其证书考试不仅是一种时尚，更是一种必要，是一个在日益激烈的竞争中取胜的重要砝码。

综观当前的图书市场，有关商务英语的教材和参考书不多，而将商务英语的系统学习和考试指导相结合的用书就更难寻觅了。本书适时地满足了广大学习者和考生的这一需求。全书共具三个特点：1、参加本书编写的作者团队由具有丰富的商务英语教学经验和商场实战经验的大学教师、以及BEC考试辅导专家组成，在认真研究最新考试大纲的基础上，精心编写了本书；2、十个单元内容的选编涵盖了当今世界上最新的有代表性的商务素材，如美国可口可乐公司并购中国汇源案；3、每个单元都包含听、说、读、写四个方面的练习，在题型和难度上进行了严格的测试和筛选。教学性很强，同时也适合考生循序渐进准备BEC Vantage(中级)、BEC Higher(高级)的考试。

本书适合高校外语学院、商学院、经济学院的学生和一般商务工作者学习商务英语使用，也是考生参加BEC考试的备考用书。

Unit One Work Roles & Communication

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  The Success of Starbucks

  Vocabulary

Text B

  Background Information

  Reading Text B

  Midnight Apps Had Failed

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

Unit Two Establishing Business Relations & Entertaining a Client

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  Making Business Personal

  Vocabulary

Text B

  Background Information

  Reading Text B

  Meetings without Meals

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

Unit Three Company Structure & Stocks

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  Company Structure

  Vocabulary

Text B

  Background Information

  Reading Text B

  Wall St. Unfazed by Stress Test Details

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

Unit Four Brand Power & Global Brands

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  Chinese Sports Brands

  Vocabulary

Text B

  Background Information

  Reading Text B

  Public Relations

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

Unit Five Mergers & Acquisitions

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  Coke Bid for Juice Maker Turns Sour

  Vocabulary

Text B

  Background Information

  Reading Text B

  How to Start a Business

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

  BEC Vantage Model Test

Unit Six Business Ethics & Environmental Report

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  Sentenced To Death in China Milk Scandal

  Vocabulary

Text B

  Background Information

  Reading Text B

  Responsibility to Natural Environment

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

Unit Seven Corporate Culture & Culture Diversity

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  Understanding Corporate Culture

  Vocabulary

Text B

  Background Information

  Reading Text B

  Cultural diversity--IBM style

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

Unit Eight Business Expenses & Business Trip

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  Learn New Ways to Manage Business Expenses

  Vocabulary

Text B

  Background Information

  Reading Text B

  How to Put the Brakes on Rising Travel Expense

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

Unit Nine Staff Movtivation & Recruitment

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  Employee Motivation Principles

  Vocabulary

Text B

  Background Information

  Reading Text B

  Google Recruitment Drive

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

Unit Ten Entering a Market & Global Sourcing

 Part Ⅰ Reading

Text A

  Background Information

  Reading Text A

  A Marketing Stunt Done Right

  Vocabulary

Text B

  Background Information

  Reading Text B

  Haler Aims to Be a Mainstream Brand in the US

  Vocabulary

 Part Ⅱ Writing

 Part Ⅲ Listening

 Part Ⅳ Speaking

  BEC Higher Model Test

  Keys