Unit One Globalization of Economy
1 Reading for Background Information
2 Reading for Understanding
The Perils of More Globalization
3 Reading for Communicative Tasks
4 Reading for More Information
Globalization under Fire
5 Reading for Business Tips
How to Take Your Small Business Global
Unit Two Trade Protectionism
1 Reading for Background Information
2 Reading for Understanding
Obama' s Tire Tariff Draws Beijing' s Ire
China Expresses Deep Concern over U. S. Trade Protectionism
3 Reading for Communicative Tasks
4 Reading for More Information
China Irks U.S. with Computer Security Rules
5 Reading for Business Tips
Introduction to Trade Barriers
UnitThree Marketing
1 Reading for Background Information
2 Reading for Understanding
Dialing Into Mobile Marketing
3 Reading for Communicative Tasks
4 Reading for More Information
Pulling the Trigger on Trigger Marketing
Reading for Business Tips
Developing Your Marketing Mix l
Unit Four E-Commerce
1 Reading for Background Information
2 Reading for Understanding
E-Commerce Companies Must Globalize to Thrive
3 Reading for Communicative Tasks
4 Reading for More Information
Why E-Business Is Now Everyone's Business
5 Reading for Business Tips
E-Commerce Tips for Small Businesses
Unit Five Business Ethics
1 Reading for Background Information
2 Reading for Understanding
Just Good Business
3 Reading for Communicative Tasks
4 Reading for More Information
Ethics Must Be Global, Not Local
5 Reading for Business Tips
Building Self-discipline
Unit Six Entrepreneurship
1 Reading for Background Information
2 Reading for Understanding
Magic Formula
3 Reading for Communicative Tasks
4 Reading for More Information
The More the Merrier
5 Reading for Business Tips
Top tips to Become a Productive Student Entrepreneur
Unit Seven Banldng
1 Reading for Background Information
2 Reading for Understanding
Bank Closings Top for Year: Most Failures Since
3 Reading for Communicative Tasks
4 Reading for More Information
A Special Report on International Banking
Reading for Business Tips
Finance Investment —— Safe Internet Banking
Unit Eight Cross-C:uitural Business
1 Reading for Background Information
2 Reading for Understanding
The Strategy for Managing Across Cultures
3 Reading for Communicative Tasks
4 Reading for More Information
Cross-Cultural Differences
5 Reading for Business Tips
Ten Key Factors for MNC Success
Unit Nine Management and Adwinistration
1 Reading for Background Information
2 Reading for Understanding
Forms of Business Organization
3 Reading for Communicative Tasks
4 Reading for More Information
The Best Leadership Is Good Management
5 Reading for Business Tips
Styles of Leadership
Reference Key for Exercises
