杨馥榕编著的《中国国产轿车出口菲律宾潜力研究》为分析中国国产轿车能否出口菲律宾及如何出口的全英文学术专著，本书通过理论构建、问题提出、全球进出口市场分析、进出口地文化背景分析对中国国产轿车目前在菲律宾市场的认知度，其在菲律宾市场上可能会遇到的阻碍及其进入菲律宾市场的具体策略提供了详细的解析和说明，并辅以调查的具体数据和相关采访资料。

CHAPTER 1 THE PROBLEM & ITS BACKGROUND

 Introduction

 Theoretical Framework

 Conceptual Framework

 Statement of the Problem

 Significance of the Study

 Scope and Limitations of the Study

 Definition of Terms

CHAPTER 2 REVIEW OF RELATED LITERATURE & STUDIES

 Globalization

 Basic Principle of Exportation

 Theory Supporting of Exportation

 Prerequisite of Exportation

 International Marketing

 Local Literature

 Global Economic Integration

 Policies Push Away Export's Increase

 Production Capability Surplus

 Relatively Small Cardinal Number

 Advantage of the Cost

 Standards of Production and Safety

 Joint Ventures Begin to Export Their Cars

 The Independent Brand Flashes in Export

 Foreign Studies

 Industry Historical Background

 Typical Successful Cases

CHAPTER 3 RESEARCH DESIGN & PROCEDURES

 Research Design

 Respondent of Study

 Research Instruments

 Statistical Treatment of Data

CHAPTER 4 PRESENTATIONS, ANALYSIS& INTERPRETATION OF DATA

 Problem 1

 Problem 2

 Problem 3

 Problem 4

 Problem 5

 Problem 6

CHAPTER 5 SUMMARY OF FINDINGS, CONCLUSIONS & RECOMMENDATIONS

 Summary

 Conclusions

 Recommendations

Acronyms

 Appendix 1 Survey Questionnaire for Consumers

 Appendix 2 Interview Guide for the Officials and Experts in Related Government Departments

 Appendix 3 Local Car Distributors Interview Guide

Bibliography